Author(s)

Qiqian He ¹

Affiliation(s)

¹ College of Business, Monash University, Melbourne, 3000, Victoria, Australia

Corresponding Author

Qiqian He

ABSTRACT

With the popularization and innovation of the Internet, Internet technology can basically be seen in all walks of life in China. For example, the use of Internet technology to teach in schools, the use of Internet for online sales in the sales industry, and the opening of online businesses in banks. It is undeniable that Internet technology has brought certain convenience to all walks of life in our country, and the same is true in the marketing industry. In the "Internet + Marketing" environment, the system industry has also made certain reforms, which not only conforms to the trend, but also helps to improve the quality of sales and increase marketing methods.

KEYWORDS

Marketing, Marketing strategy, Enterprise market, New economy

CITE THIS PAPER

Qiqian He, Research on Innovative Methods of Enterprise Marketing under the Background of New Economy. Industrial Engineering and Innovation Management (2022) Vol. 5: 75-78. DOI: http://dx.doi.org/10.23977/ieim.2022.050910.

REFERENCES

[1] Zhang Jin, Zhang Bo. An Analysis of Enterprise Marketing Management Mechanism and Marketing Strategy [J]. Science and Technology Information, Vol.16, No.35, pp.120-121. 2018.
[2] Zhang Chunlin. Application Research on Marketing Mode and Marketing Strategy [J]. Business Culture, No.28, pp.18-23. 2018.
[3] Shang Jiwu. Application Research on Marketing Mode and Marketing Strategy [J]. China New Technology and New Products, No.17, pp.118-119. 2017.

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