Author(s)

Caixia Hu ¹

Affiliation(s)

¹ Zibo Vocational Institute, Zibo City, Shandong Province, China

Corresponding Author

Caixia Hu

ABSTRACT

With the growth of e-commerce, the global online food delivery (OFD) industry is expanding rapidly. The spread of the COVID-19 pandemic, in particular, has accelerated the popularity of OFD. As the OFD industry is low-margin, capturing market share is crucial for OFD platforms. At the same time, as the primary users of OFD, college students provide a significant reference for enhancing the overall service quality of online meal delivery. The X food delivery platform in China is used as an example in this study, which employs qualitative research methodologies to investigate college students' satisfaction with food delivery, using an interview and interpretive paradigm to collect and analyze the data. This study focuses on five factors of college students' satisfaction with food delivery, namely service quality, delivery quality, timeliness, completeness, and safety. The findings will serve as a suggestion for raising consumer satisfaction and improving the standard of OFD services.

KEYWORDS

Online food delivery; College students; Satisfaction

CITE THIS PAPER

Caixia Hu, An Analysis of College Students' Satisfaction with Online Food Delivery (OFD). Information Systems and Economics (2022) Vol. 3: 59-64. DOI: http://dx.doi.org/10.23977/infse.2022.030307.

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