Author(s)

Li Huang ¹

Affiliation(s)

¹ School of History, Culture and Tourism, Sichuan Minzu College, No.354, Xuefu Road, Guza Town, Kangding City, Sichuan Province, China

Corresponding Author

Li Huang

ABSTRACT

Tourists have different motivation in different tourism situations. Taking Ganzi Tibetan Autonomous Prefecture of Sichuan Province as an example, this paper takes mountain tourists as the research object and uses questionnaire survey and mathematical statistics analysis to explore the tourism motivation of mountain tourists in ethnic areas. It is found that the tourism motivation of mountain tourists in Ganzi Tibetan Autonomous Prefecture is divided into self-development, communication between host and guest, leisure and sightseeing, ethnic culture experience, recuperation and fitness. Mountain tourists in Ganzi Tibetan Autonomous Prefecture can be divided into three types: comprehensive tourists, holiday-oriented tourists and sightseeing oriented tourists, and there are significant differences among each type of tourists.

KEYWORDS

Tourism motivation, ethnic areas, mountain tourism, Ganzi Tibetan Autonomous Prefecture

CITE THIS PAPER

Li Huang, Study on the Tourism Motivation of Mountain Tourists in Ethnic Areas: A Case Study of Ganzi Tibetan Autonomous Prefecture, Sichuan Province. Tourism Management and Technology Economy (2022) Vol. 5: 34-40. DOI: http://dx.doi.org/10.23977/tmte.2022.050306.

REFERENCES

[1] Zhang Yanqing. Research on the difference of Tourist Satisfaction based on tourism Motivation [J]. Tourism Forum, 2011, (2):24-27.
[2] Godde P M, Price M F, Zimmerman F M. Tourism and develpment in mountain regions: moving forward into the new millennium［M］//Godde P M, Price M F, Zimmermann F M. Tourism and Development in Mountain Regions. New York, NY. USA: CABI, 2000: 1-25.
[3] MA Qingguo. Management Statistics [M]. Beijing: Science Press, 2002:320.
[4] Zhang Hongmei, Lu Lin. A review of the research on tourism motivation in recent 10 years [J]. Areal research and development, 2005, 24(2).60-69.

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