Author(s)

Tang Wei ¹

Affiliation(s)

¹ Zhaoqing University, Zhaoqing, Guangdong, 526061, China

Corresponding Author

Tang Wei

ABSTRACT

Focusing on the theoretical basis of service contact: consumer interest theory, brand relationship theory and value co-creation theory, the literature is combed. This paper mainly sorts out the generation, driving force and function of consumer interest theory; the origin, concept and function of brand relationship theory; the generation, concept and function of value co-creation theory; hotel service management literature has existing achievements.

KEYWORDS

Service contact, consumer interest theory, brand relationship theory and value co-creation theory

CITE THIS PAPER

Tang Wei, Research on the Theoretical Basis of Service Contact. Manufacturing and Service Operations Management (2022) Vol. 3: 43-47. DOI: http://dx.doi.org/10.23977/msom.2022.030207.

REFERENCES

[1] Li Xin, Zhang Mingli, & Luo Nuan. (2016). The Influence of Brand Image on the Interests of Brand Relationship. Management Science.
[2] Zhao Liming, Zhang Haibo, & Sun Jianhui. (2015). A Study on Influencing Factors of Public Low-Carbon Tourism Behavior in Tourism Context: Taking Sanya Tourists as an Example. Resource Science (1), 10.
[3] Christian, Homburg, Wayne, D., HoyerRuth, & Maria, et al. (2007). How to Get Lost Customers Back? A Study of Antecedents of Relationship Revival. Journal of the Academy of Marketing Science.
[4] Lusch, R. F., Vargo, S. L., & Gustafsson, A. (2016). Fostering a Trans-Disciplinary Perspectives of Service Ecosystems. Journal of Business Research, 69(8), 2957-2963.
[5] Le, V. H., Nguyen, H., Nguyen, N., & Pervan, S. (2020). Development and Validation of a Scale Measuring Hotel Website Service Quality (hwebsq). Tourism Management Perspectives, 35, 100697.
[6] Xie, L., Guan, X., Lin, X., & Huan, T. C. (2020). Triad Collaboration of Hotel Employers, Employees and Customers for Service Innovation in a Changing World. Journal of Hospitality and Tourism Management , 44, 10-18.

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