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Research on the Theoretical Basis of Service Contact

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DOI: 10.23977/msom.2022.030207 | Downloads: 6 | Views: 519


Tang Wei 1


1 Zhaoqing University, Zhaoqing, Guangdong, 526061, China

Corresponding Author

Tang Wei


Focusing on the theoretical basis of service contact: consumer interest theory, brand relationship theory and value co-creation theory, the literature is combed. This paper mainly sorts out the generation, driving force and function of consumer interest theory; the origin, concept and function of brand relationship theory; the generation, concept and function of value co-creation theory; hotel service management literature has existing achievements.


Service contact, consumer interest theory, brand relationship theory and value co-creation theory


Tang Wei, Research on the Theoretical Basis of Service Contact. Manufacturing and Service Operations Management (2022) Vol. 3: 43-47. DOI:


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