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Research on the Theoretical Basis of Service Contact

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DOI: 10.23977/msom.2022.030207 | Downloads: 6 | Views: 519

Author(s)

Tang Wei 1

Affiliation(s)

1 Zhaoqing University, Zhaoqing, Guangdong, 526061, China

Corresponding Author

Tang Wei

ABSTRACT

Focusing on the theoretical basis of service contact: consumer interest theory, brand relationship theory and value co-creation theory, the literature is combed. This paper mainly sorts out the generation, driving force and function of consumer interest theory; the origin, concept and function of brand relationship theory; the generation, concept and function of value co-creation theory; hotel service management literature has existing achievements.

KEYWORDS

Service contact, consumer interest theory, brand relationship theory and value co-creation theory

CITE THIS PAPER

Tang Wei, Research on the Theoretical Basis of Service Contact. Manufacturing and Service Operations Management (2022) Vol. 3: 43-47. DOI: http://dx.doi.org/10.23977/msom.2022.030207.

REFERENCES

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[5] Le, V. H., Nguyen, H., Nguyen, N., & Pervan, S. (2020). Development and Validation of a Scale Measuring Hotel Website Service Quality (hwebsq). Tourism Management Perspectives, 35, 100697.
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