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Research on the Construction of Brand Image of College Management Based on Innovative Technology

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DOI: 10.23977/ieim.2022.050902 | Downloads: 7 | Views: 101


Songli Wu 1


1 Chongqing Aerospace Polytechnic, Chongqing, China

Corresponding Author

Songli Wu


Every Party member needs to work together to do a good job of grass-roots Party construction. In the process of establishing a brand and building a team of knowledge-based, innovative and learning teachers, the party branch of Chongqing Aerospace Polytechnic actively carries forward the Chinese culture, remembers the mission and responsibility, grasps the correct direction of political guidance, actively takes the cultivation of highly skilled talents as the pursuit of career development. It also constantly uses a variety of ideological and political ideas with aerospace spirit in the connotation construction, actively guides students to establish life ideals, uses Party construction to lead league construction, to promote talent, and improve students' recognition of their majors. Teachers and students shape the connotation of brand branches and achieve results in the practice and exploration of constantly creating brand branches.


Brand, Party Branch, Establishment, Exploration


Songli Wu, Research on the Construction of Brand Image of College Management Based on Innovative Technology. Industrial Engineering and Innovation Management (2022) Vol. 5: 11-15. DOI:


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