Author(s)

Songli Wu ¹

Affiliation(s)

¹ Chongqing Aerospace Polytechnic, Chongqing, China

Corresponding Author

Songli Wu

ABSTRACT

Every Party member needs to work together to do a good job of grass-roots Party construction. In the process of establishing a brand and building a team of knowledge-based, innovative and learning teachers, the party branch of Chongqing Aerospace Polytechnic actively carries forward the Chinese culture, remembers the mission and responsibility, grasps the correct direction of political guidance, actively takes the cultivation of highly skilled talents as the pursuit of career development. It also constantly uses a variety of ideological and political ideas with aerospace spirit in the connotation construction, actively guides students to establish life ideals, uses Party construction to lead league construction, to promote talent, and improve students' recognition of their majors. Teachers and students shape the connotation of brand branches and achieve results in the practice and exploration of constantly creating brand branches.

KEYWORDS

Brand, Party Branch, Establishment, Exploration

CITE THIS PAPER

Songli Wu, Research on the Construction of Brand Image of College Management Based on Innovative Technology. Industrial Engineering and Innovation Management (2022) Vol. 5: 11-15. DOI: http://dx.doi.org/10.23977/ieim.2022.050902.

REFERENCES

[1] Yang Min. Practice and exploration of innovative working mode of student Party construction in colleges and universities - Taking the student Party branch of school of life science of Guangzhou University as an example. Research on Policy and Commercial Law. 2021, (29): 110-111.
[2] Wenxian, Liu. Research on the path of improving the quality of Party construction through the brand construction of grass-roots party construction in Colleges and universities. The Party Building and Ideological Education in Schools. 2021, (18): 52-54.
[3] Longhai, Fu and Kexing Liu. "Six in one" to promote the standardization construction of grass-roots party branches in Colleges and universities. Journal of Xichang College. 2021, (03): 47-51.
[4] Cheng, Lei, Qin, Che and long, Chen. Discussions on strategies of Party construction and brand building at the grass-roots level in state-owned enterprises. Enterprise Civilization. 2021, (09): 97-98.
[5] Wang Lei, Tian Ge, Zhang Minghua, et al. Exploration and Research on the brand building of grass-roots party building among College Students -- Taking the "red, green, blue - Marine pioneer project" of Dalian Ocean University as an example. Journal of Dalian University, 2017, 38 (4): 4.

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