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Study on Tourism Activation Effect Evaluation of Intangible Cultural Heritage in Yuanjia Village

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DOI: 10.23977/tmte.2022.050303 | Downloads: 20 | Views: 679

Author(s)

Ni Gong 1

Affiliation(s)

1 Shaanxi Institute of International Trade & Commerce, Xi'an, 712000, China

Corresponding Author

Ni Gong

ABSTRACT

This paper takes Yuan jia Village as the research object, from the perspective of tourists' perception, evaluates the effect of intangible cultural heritage tourism activation in Yuan jia Village, obtains data and tests the activation effect system through questionnaire survey, analyzes the evaluation system of intangible cultural heritage activation effect in Yuan jia Village and draws conclusions. It is concluded that the average scores of the three dimensions of Yuanjia Village intangible cultural heritage tourism activation effect evaluation from large to small are experience and learning, psychology and cognition. The activation effect evaluation score is 67.32 points, and the corresponding evaluation grade is' intangible cultural heritage activation effect is general. Based on the evaluation results, suggestions on the activation of intangible cultural heritage tourism in Yuan jia Village Scenic Spot are put forward.

KEYWORDS

Tourist perception, intangible cultural heritage tourism, heritage activation, effect evaluation

CITE THIS PAPER

Ni Gong, Study on Tourism Activation Effect Evaluation of Intangible Cultural Heritage in Yuanjia Village. Tourism Management and Technology Economy (2022) Vol. 5: 18-24. DOI: http://dx.doi.org/10.23977/tmte.2022.050303.

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