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On Driving Factors and Realization Path of Tourism Industry Transformation and Upgrading: From the Perspective of Data Empowerment

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DOI: 10.23977/tmte.2022.050302 | Downloads: 17 | Views: 836

Author(s)

Feng Zhang 1, Ting Jiang 2, Jia Lin 1

Affiliation(s)

1 Qingdao Vocational and Tchnical College of Hotel Management, No.599 Jiushui East Road, Qingdao City, Shandong Province, China
2 College of Culture and Tourism, University of Jinan, No.13 Shungeng Road, Jinan City, Shandong Province, China

Corresponding Author

Feng Zhang

ABSTRACT

The normalization of the COVID-19 pandemic and the evolution of the digital society have become a new situation for the development of the tourism industry. Based on the changes in macro policies and demands, this study puts forward three factors for the transformation and upgrading of the tourism industry. The three factors are consumers’ demand, new digital technology and macro policies. And on this basis, the study puts forward the implementation path for the transformation and upgrading of the tourism industry including demand system and supply system.

KEYWORDS

tourism industry, driving factors, data empowerment, digitalization, driving factors

CITE THIS PAPER

Feng Zhang, Ting Jiang, Jia Lin, On Driving Factors and Realization Path of Tourism Industry Transformation and Upgrading: From the Perspective of Data Empowerment. Tourism Management and Technology Economy (2022) Vol. 5: 10-17. DOI: http://dx.doi.org/10.23977/tmte.2022.050302.

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