Author(s)

Feng Zhang ¹, Hailei Zhou ¹

Affiliation(s)

¹ Qingdao Vocational and Tchnical College of Hotel Management, No.599, Jiushui East Road, Qingdao, China

Corresponding Author

Feng Zhang

ABSTRACT

The COVID-19 epidemic is changing dynamically, human society is evolving to the digital era, and the development of tourism industry is facing a new situation. Tourism is a way of life and is closely related to happiness. In the process of tourism, people not only need the targeted services provided by tourism enterprises, but also the non-profit-oriented public services implemented by the government as the main body cannot be absent. In the new situation, based on the perspective of data empowerment, tourism public services need to be innovative in three aspects, including the construction of digital tourism public facilities and mechanisms, the formulation of policies and operational standards for digital implementation and the training of digital talents. Based on the dual background of COVID-19 and digitalization, this study proposes the implementation path of tourism public service optimization and innovation from the perspective of digital empowerment, which not only enriches the theoretical system of tourism public service, but also has certain practical significance for the implementation of tourism public service under the new situation.

KEYWORDS

Tourism industry, digitalization, public service, data empowerment

CITE THIS PAPER

Feng Zhang, Hailei Zhou, Research on the Innovation of Tourism Public Service: from the Perspective of Data Empowerment. Tourism Management and Technology Economy (2022) Vol. 5: 1-9. DOI: http://dx.doi.org/10.23977/tmte.2022.050301.

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