Author(s)

Ziyi Fang ¹

Affiliation(s)

¹ International College, Krirk University, Bangkhen, Bangkok, Thailand

Corresponding Author

Ziyi Fang

ABSTRACT

Marketing strategy is the cornerstone of all marketing efforts of an enterprise. Marketing should formulate a company's market positioning strategy, explore potential market demands, cultivate an innovation-oriented corporate culture and values, and improve the dynamic ability of marketing at the strategic level. Consumer psychology and behavior are closely related to the marketing of enterprises. Construct a marketing concept system, integrate marketing resources, transform marketing models, and establish a three-dimensional marketing system.

KEYWORDS

Marketing, Marketing Concept, Marketing Method, Marketing Strategy

CITE THIS PAPER

Ziyi Fang, Research on Enterprise Marketing Strategy Innovation. Industrial Engineering and Innovation Management (2022) Vol. 5: 45-49. DOI: http://dx.doi.org/10.23977/ieim.2022.050807.

REFERENCES

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[4] Xiaohong Wang. (2019).Research on the Marketing Path in the New Media Era, Modern marketing. 5.111.
[5] Douglas W. Vorhies and Michael Harker. (2000),The capabilities andperformance advantages of market－driven firms: An empiFri-cal investigation. Australian Journal of Management, 2. 145－172.
[6] Shuai Guo. (2017), Thinking of Marketing Strategy under New Media Technology. Economic and Trade Practice, 3, 133.
[7] Maklan, S, and Knox, S. (2009), Dynamic capabilities: The miss-ing link in CRM investment s. European Journal ofMarketing, 43.1392－1410.
[8] Weixiong Chen, (2016), Innovation Analysis of Enterprise Economic Management from the Perspective of Marketing, Chinese and foreign entrepreneurs, 1, 84.
[9] Haiyan Cheng, (2017), Strategies of Small and Medium-Sized Enterprises to Improve Marketing Ability, 12, 279.
[10] Yafei Ji, (2020), Discussion on Enterprise Marketing Strategy Innovation Based on WeChat, Age of Wealth, 9, 23-24.

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