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Research on Enterprise Marketing Strategy Innovation

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DOI: 10.23977/ieim.2022.050807 | Downloads: 99 | Views: 880


Ziyi Fang 1


1 International College, Krirk University, Bangkhen, Bangkok, Thailand

Corresponding Author

Ziyi Fang


Marketing strategy is the cornerstone of all marketing efforts of an enterprise. Marketing should formulate a company's market positioning strategy, explore potential market demands, cultivate an innovation-oriented corporate culture and values, and improve the dynamic ability of marketing at the strategic level. Consumer psychology and behavior are closely related to the marketing of enterprises. Construct a marketing concept system, integrate marketing resources, transform marketing models, and establish a three-dimensional marketing system.


Marketing, Marketing Concept, Marketing Method, Marketing Strategy


Ziyi Fang, Research on Enterprise Marketing Strategy Innovation. Industrial Engineering and Innovation Management (2022) Vol. 5: 45-49. DOI:


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