Education, Science, Technology, Innovation and Life
Open Access
Sign In

Research on Network Channel Strategy of Baking Industry under the Background of New Media--Take BKM as an Example

Download as PDF

DOI: 10.23977/msom.2022.030203 | Downloads: 26 | Views: 644


Feifeng Huang 1


1 College of Business Administration, Guangzhou Huashang Vocational College, Zengcheng, Guangdong, 511300, China

Corresponding Author

Feifeng Huang


With the rapid development of China's economy, people's income and consumption level have increased correspondingly. With the increasing acceptance of Chinese people's multiculturalism, subtle changes have taken place in their eating habits and consumption concepts. Under the background of new media, the traditional and single offline store sales can no longer adapt to the baking industry in the new era. In order to meet the needs of consumers, the baking industry urgently needs to solve the integration of online and offline marketing channels. Therefore, starting with the development and management of network channels under the background of new media, this paper analyzes the network channel strategy of baking industry in combination with the actual situation of BKM baking company, and provides reference and reference for the development of network channels of baking enterprises of the same type. 


New Media, Baking Industry, Network Channel


Feifeng Huang, Research on Network Channel Strategy of Baking Industry under the Background of New Media--Take BKM as an Example. Manufacturing and Service Operations Management (2022) Vol. 3: 17-23. DOI:


[1] Gaurav Khatwani; Praveen Ranjan Srivastava. Identifying Organization Preferences of Internet Marketing Channels using Hybrid Fuzzy MCDM Theories[J]. Journal of Electronic Commerce in Organizations, Volume 13, Issue 4. 2015. PP 26-54.
[2] Jin Yong Park; Sung Hee Kim. Internet Marketing Channel of Airline and Strategies of Travel Agency : Intertype Competition and Re-intermediation[J]. Journal of Distribution Research, Volume 12, Issue 3. 2007. PP 49-67.
[3] Kim Jihye; Kim Minseong. Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers[J]. International Journal of Environmental Research and Public Health, Volume 19, Issue 4. 2022. PP 2362-2362.
[4] Nithicha Thamthanakoon; Iona Yuelu Huang; Jane Eastham; Shane Ward; Louise Manning. Factors driving Thailand rice farmer decision-making in the choice of marketing channel[J]. British Food JournalVolume 124, Issue 1. 2022. PP 331-349.
[5] Mulan Ouyang; Ouyang Mulan; Li Yao. Research on Selective Strategy of Enterprise Network Marketing Channel—Take Leaf Tableware as an Example[J]. Journal of Physics: Conference SeriesVolume 1621, Issue 1. 2020. PP 012032.

Downloads: 3806
Visits: 71549

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.