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Research on Network Channel Strategy of Baking Industry under the Background of New Media--Take BKM as an Example

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DOI: 10.23977/msom.2022.030203 | Downloads: 26 | Views: 644

Author(s)

Feifeng Huang 1

Affiliation(s)

1 College of Business Administration, Guangzhou Huashang Vocational College, Zengcheng, Guangdong, 511300, China

Corresponding Author

Feifeng Huang

ABSTRACT

With the rapid development of China's economy, people's income and consumption level have increased correspondingly. With the increasing acceptance of Chinese people's multiculturalism, subtle changes have taken place in their eating habits and consumption concepts. Under the background of new media, the traditional and single offline store sales can no longer adapt to the baking industry in the new era. In order to meet the needs of consumers, the baking industry urgently needs to solve the integration of online and offline marketing channels. Therefore, starting with the development and management of network channels under the background of new media, this paper analyzes the network channel strategy of baking industry in combination with the actual situation of BKM baking company, and provides reference and reference for the development of network channels of baking enterprises of the same type. 

KEYWORDS

New Media, Baking Industry, Network Channel

CITE THIS PAPER

Feifeng Huang, Research on Network Channel Strategy of Baking Industry under the Background of New Media--Take BKM as an Example. Manufacturing and Service Operations Management (2022) Vol. 3: 17-23. DOI: http://dx.doi.org/10.23977/msom.2022.030203.

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