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Value Co-creation Mechanism of Supply Chain Ecosystem: Based on the Case Study of JD and Haier

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DOI: 10.23977/ieim.2022.050610 | Downloads: 10 | Views: 179


Chengxuan Zhang 1, Xinye Bian 2


1 School of Management, Shandong University of Technology, Zibo, China
2 School of Computer Science and Technology, Shandong University of Technology, Zibo, China

Corresponding Author

Chengxuan Zhang


The exploratory double case study method is adopted to study the supply chain ecological enterprises represented by JD and Haier. From the perspective of value co-creation and based on each stage of enterprise development, this paper analyzes the opportunity relationship and value interaction between each subject in the supply chain system. The process of value co-creation in supply chain ecosystem follows the development path of "value consensus - value sharing - value win-win", and there are differences and consistences in the value co-creation mechanism of supply chain ecosystem under different industry backgrounds: Consistences: The realization path of value co-creation of participants is identical, which is manifested as "opportunity identification and element interaction, opportunity sharing and benefit interaction, opportunity creation and ecological interaction"; Differences: There are differences in the factors affecting the evolution of value co- creation. In addition, the research also summarizes the value co-creation evolution process model of supply chain ecosystem, which provides reference for the subsequent value co-creation theory research and the platform and ecological development of supply chain enterprises. 


Supply chain ecosystem, value co-creation, Two cases, JD and Haier


Chengxuan Zhang, Xinye Bian, Value Co-creation Mechanism of Supply Chain Ecosystem: Based on the Case Study of JD and Haier. Industrial Engineering and Innovation Management (2022) Vol. 5: 78-87. DOI:


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