Author(s)

Zijun Yu ¹

Affiliation(s)

¹ Nanjing Qinhuai River Construction and Development Co., Ltd., Nanjing, Jiangsu, 210013, China

Corresponding Author

Zijun Yu

ABSTRACT

The development of social modernization has accelerated the pace of China's economic construction, people's material living standards have been significantly improved, and the demand for tourism is also rising. People pay more attention to environmental quality, economic and environmental protection and sustainable development when choosing tourism. In this case, ecotourism has gradually entered people's vision. Ecotourism has become a new type of tourism that has attracted much attention, fully coordinated society, economy and environment, and contributed an important force to the deepening of the concept and practice of sustainable development. With the continuous development of eco-tourism, many tourism enterprises are exploring new modes of tourism enterprise management under the concept of eco-tourism management. This paper will first trace the origin of this concept, and combine the current situation of domestic tourism development, put forward some problems existing in traditional tourism management mode, and carry out the reform of tourism management enterprises under the concept of eco-tourism, in order to raise the research to a practical level, and analyze which aspects should be improved in order to build a new tourism enterprise management mode under the management of eco-tourism.

KEYWORDS

Ecotourism, Management model, Innovative tourism, Enterprise

CITE THIS PAPER

Zijun Yu, Discussion on the Research and Application of Innovative Tourism Enterprise Management Mode under Ecotourism Management. Tourism Management and Technology Economy (2022) Vol. 5: 114-118. DOI: http://dx.doi.org/10.23977/tmte.2022.050218.

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