A Literature Review on Brand Image of Tourism Destination

Xiaofei Xu

doi:10.23977/tmte.2022.050216

A Literature Review on Brand Image of Tourism Destination

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DOI: 10.23977/tmte.2022.050216 | Downloads: 13 | Views: 592

Author(s)

Xiaofei Xu ¹

Affiliation(s)

¹ School of Tourism and Cuisine, Harbin University of Commerce, Xuehai Street, Harbin, P. R. China

Corresponding Author

Xiaofei Xu

ABSTRACT

With the rapid development of new tourism formats, the construction of destination brand image plays an important role in the process of tourism destination branding. Based on CNKI database, the paper collects, organizes and sorts out relevant literature, and reviews and analyzes the concept, dimensions, and influencing factors of tourism destination brand image. Finally, points out the future direction of tourism destination brand image.

KEYWORDS

Brand image, Destination image, Tourism destination, Dimensions, Influencing factors, Review

CITE THIS PAPER

Xiaofei Xu, A Literature Review on Brand Image of Tourism Destination. Tourism Management and Technology Economy (2022) Vol. 5: 103-108. DOI: http://dx.doi.org/10.23977/tmte.2022.050216.

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A Literature Review on Brand Image of Tourism Destination

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Affiliation(s)

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ABSTRACT

KEYWORDS

CITE THIS PAPER

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