A Literature Review on Brand Image of Tourism Destination
DOI: 10.23977/tmte.2022.050216 | Downloads: 19 | Views: 959
Author(s)
Xiaofei Xu 1
Affiliation(s)
1 School of Tourism and Cuisine, Harbin University of Commerce, Xuehai Street, Harbin, P. R. China
Corresponding Author
Xiaofei XuABSTRACT
With the rapid development of new tourism formats, the construction of destination brand image plays an important role in the process of tourism destination branding. Based on CNKI database, the paper collects, organizes and sorts out relevant literature, and reviews and analyzes the concept, dimensions, and influencing factors of tourism destination brand image. Finally, points out the future direction of tourism destination brand image.
KEYWORDS
Brand image, Destination image, Tourism destination, Dimensions, Influencing factors, ReviewCITE THIS PAPER
Xiaofei Xu, A Literature Review on Brand Image of Tourism Destination. Tourism Management and Technology Economy (2022) Vol. 5: 103-108. DOI: http://dx.doi.org/10.23977/tmte.2022.050216.
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