Author(s)

Peng Xiao ¹

Affiliation(s)

¹ Shanghai Publishing and Printing College, Shanghai, China

Corresponding Author

Peng Xiao

ABSTRACT

The rapid development of new media technology has brought people into the new media era. In the media industry, the application of new media technology makes the industry production technology level constantly improved, and under the background of the era of new media, some traditional media have made technology innovation and perfect, make full use of new media technology to strengthen the internal technology system reform, brought the development opportunities of traditional media, but also brought great challenges. In this paper, the first analysis of the new media background to television director development opportunities and challenges, but put forward specific innovation work path, aims to promote director staff grasp development opportunities, meet the challenge, constantly improve their comprehensive ability, innovation content and way, so as to promote the long-term development of traditional TV media industry.

KEYWORDS

New media technology, TV director, Innovation strategy

CITE THIS PAPER

Peng Xiao, The Innovative Strategy of TV Director under the Background of New Media Era. Art and Performance Letters (2022) Vol. 3: 6-9. DOI: http://dx.doi.org/10.23977/artpl.2022.030402.

REFERENCES

[1] Hu Xiaoping. How to cultivate the innovation of TV director under the perspective of new media Thinking ability. New Media Research, 2017, 3(1):98-99.
[2] Cao Yajie. Innovation Strategy of Television News Collection and Editing in New Media Environment. Public Communication of Science & Technology, 2018, 10(21):52-53.
[3] Yang Yang. Innovative Director of Television Programs in the New Media Era. Journalism and Communication, 2018 (12): 154-155.
[4] Yajie Cao. Innovative strategy of radio and television news gathering and editing under the new media environment. Technology Communication, 2018, 10 (21):52-53.
[5] Yang Yang. Innovative director of radio and TV programs in the new media era. News Communication, 2018 (12): 154-155.
[6] Cheng Yan. How to cultivate the innovative thoughts of TV directors under the perspective of new media Dimensional competence. News Research Guide, 2017, 8 (7): 220.

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