Author(s)

Huisheng Yue ¹

Affiliation(s)

¹ Zhengzhou University of Economics and Business, Zhengzhou, China

Corresponding Author

Huisheng Yue

ABSTRACT

In the new media era, with the rapid development of Internet technology and the deep integration of various media, the pattern of the media industry has undergone disruptive changes. Under the influence of Internet thinking, audiences are becoming increasingly important, and the choice of content for programmes is characterised by a 'small but specialised' approach, rather than the 'large and comprehensive' approach of the mass communication era. In recent years, there has been an explosion of phenomenal online variety shows, which has led to intense debate and consideration of the production models of popular vertical online variety shows in the industry. Based on this, this paper conducts a detailed investigation into the development of China's online variety shows, summarises the characteristics of China's online variety shows, and explores the new path of innovative development of China's online variety shows from a multi-dimensional perspective.

KEYWORDS

Online variety show, Innovation and development, New strategy

CITE THIS PAPER

Huisheng Yue, Research on the Innovative Development of Online Variety Shows in the New Media Era. Art and Performance Letters (2022) Vol. 3: 1-5. DOI: http://dx.doi.org/10.23977/artpl.2022.030401.

REFERENCES

[1] Bai He Xin. (2021). Research on the development strategy of online variety shows in the new media era. Western Radio and Television (16), 89-91.
[2] Wang Lungen. (2022). Research on the innovation path and sustainable development of online variety shows (Master's thesis, Shanghai Normal University).
[3] Guo Xiaomeng. (2019). Research on the dissemination of online variety shows in China in the new media era. Journalism Research Guide (11), 99+101.
[4] Ma Lixin & Ma Miaomiao. (2021). Research on the production logic, problems and countermeasures of explosive online variety shows. Chinese literature and art review (11), 45-56.
[5] Zhang Xiaoyu. (2021). Communication strategies of vertical online variety shows today. Sound Screen World (06), 62-63.

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