Author(s)

Ying Li ¹

Affiliation(s)

¹ School of Media, Qufu Normal University, Rizhao, Shandong Province 276800, China

Corresponding Author

Ying Li

ABSTRACT

Based on the analysis of the script logic, narrative style, and audience's viewing experience of the first domestic adventure interactive drama "Antique Bureau in the Bureau of Buddha's Head", the characteristics of Chinese interactive film and television under the new media technology are clarified through the perspective of medium, narrative, and audience and combined with cases, and the future development trend of Chinese interactive film and television is discussed. The future development trend of China's interactive film and television is discussed to provide a better understanding of the new interactive film and television industry and to provide a reference for judging its future development direction.

KEYWORDS

interactive film and television, interactive mode, narrative mode, aesthetic demand

CITE THIS PAPER

Ying Li, On the Characteristics and Trends of Chinese Interactive Film and Television under the New Media Technology: The Origin of Buddha's Head in the Bureau of Antiques as an Example. Art and Performance Letters (2022) Vol. 3: 78-83. DOI: http://dx.doi.org/10.23977/artpl.2022.030316.

REFERENCES

[1] Yunpeng Jia, Dongna Cai. Exploration of interactive narrative form based on plot interaction[J]. Film Art, 2013(3):9.
[2] Mengyu Zhang, Xinyuan Huang. Opportunities, challenges and countermeasures for the development of interactive drama[J]. China TV, 2021(7):6.
[3] Heyang Zhang. Analysis of the transmission and reception characteristics of domestic interactive dramas from the perspective of film and game intergeneration[J]. Contemporary Television, 2020(1):4.
[4] Yao Wu, Xiaolu Wang. Text-Time-Space-Character: On the Interactive Narrative Model of Interactive Drama[J]. Modern Communication: Journal of Communication University of China, 2021, 43(6):5.
[5] Jingfu Liu, Mingfen Huang. The lying image: film art in the new media context[J]. Journal of Xiamen University: Philosophy and Social Science Edition, 2013(2):7.

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