Author(s)

Guo Xiaoling ¹, Huang Sijie ¹

Affiliation(s)

¹ Zhanjiang University of Science and Technology, Zhanjiang, Guangdong, 524084, China

Corresponding Author

Guo Xiaoling

ABSTRACT

Administrative management is to supervise, manage, control, guide and inspect the development of advertising formats and advertising activities according to the laws and regulations system of advertising management, with administrative intervention as the main means. In the era of big data, the generation and development of Internet advertising highlights the insufficiency of traditional advertising administrative supervision and management, but it also points out the direction for the innovation of Internet advertising administrative supervision and management, and promotes the digitalization and informatization of Internet advertising administrative supervision. In this regard, based on the necessity of Guangdong Internet advertising administrative supervision, this paper analyzes the advantages of Guangdong Internet advertising administrative supervision practice in the era of big data, and puts forward the path of Guangdong Internet advertising administrative supervision practice in the era of big data.

KEYWORDS

Internet, Advertising, Administrative supervision, Guangdong province, Big data era

CITE THIS PAPER

Guo Xiaoling, Huang Sijie, Research on Administrative Supervision of Internet Advertising in Guangdong Province in the Era of Big Data. Industrial Engineering and Innovation Management (2022) Vol. 5: 30-35. DOI: http://dx.doi.org/10.23977/ieim.2022.050507.

REFERENCES

[1] Central Propaganda Department, Central Network Information Office, Ministry of Education, et al. Eight departments, such as the General Administration of Market Supervision, require strengthening the control of off-campus training advertisements [J]. China Business, 2021(12):102. 
[2] Guo Yuxin, Feng Cheng. Challenges and countermeasures of online self-media advertising marketing from the perspective of advertising regulations [J]. News Outpost, 2021(11):105-106. 
[3] Lei Xuan. Create "appearance anxiety"? Strike hard! The General Administration of Market Supervision solicited opinions on the enforcement of medical and beauty advertisements [J]. China Quality Miles, 2021(09):16-17. 
[4] This newsletter. Zhejiang Market Supervision Bureau: Investigate and deal with illegal advertising cases in education and training fields such as Hangzhou Xuefeng Education and Qisheng Education according to law [J]. China Brand and Anti-counterfeiting, 2021(07):46-47. 
[5] Ran Jinrong. China's Internet false drug advertising administrative supervision problems and countermeasures [J]. Journal of Kaifeng Culture and Art Vocational College, 2021,41(01):209-210.

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