Author(s)

Yuanshang Su ¹

Affiliation(s)

¹ Tibet people's Publishing House, Lasa 850000, P. R. China

Corresponding Author

Yuanshang Su

ABSTRACT

In recent years, the retailed acquisition of customers innovations centered on community operations have become an important direction for the development of the banks' retail business. Doing a good job in the intensive cultivation for customer groups is an important foundation for achieving customer satisfaction, bank brand awareness, outlet customer trust and marketing performance. In this paper, starting from the development stage of the community banks in China, we introduce the development situation of the community banks and put forward the promotion strategy of the community banks from the perspective of customers' demands. The research of this paper is based on the construction practices of the community banks of a large number of domestic financial institutions. It clarifies the positioning of the commercial banks to carry out the construction of the community banks, innovates the development mode of the community banks. Especially, the business ideas of bank business cooperation and innovation produced in this paper, is of great significance for the community banks of small and medium-sized banks to return to the origin of financial service entities and achieve sustainable development.

KEYWORDS

Community banks, Cooperation between enterprises and Banks, Innovative development, financial service

CITE THIS PAPER

Yuanshang Su, Thoughts on the Development of the Community Banks Based on Innovative Development Modes and Construction of Core Value Concepts. Manufacturing and Service Operations Management (2022) Vol. 3: 52-56. DOI: http://dx.doi.org/10.23977/msom.2022.030108.

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