Author(s)

Haokun Yu ¹, Manrong Li ¹

Affiliation(s)

¹ Shenzhen Tourism College of Jinan University, Shenzhen, Guangdong, China

Corresponding Author

Haokun Yu

ABSTRACT

As the development of China's literary tourism resources continues, it is important to understand the mechanism of literature on local tourism development. This paper selects the Red Sorghum Film and Television Base as a research case, and uses rooting theory to analyse interview data, finding that literary tourism products are an important medium of communication between authors and readers; literature is the basis for the construction of scenic spots and motivates tourists' tourism behaviour; and cultural tourism products that meet tourists' aesthetics and imagination can make tourists have a good spiritual experience. The study can help scenic area managers to better create literary tourism destinations.

KEYWORDS

Tourist destination, Literature tourism, Case land, Mechanism

CITE THIS PAPER

Haokun Yu, Manrong Li, Research of Literature-Driven Local Tourism Development: A Case Study of Honggao Film and Television Base. Tourism Management and Technology Economy (2022) Vol. 5: 66-70. DOI: http://dx.doi.org/10.23977/tmte.2022.050211.

REFERENCES

[1] Gunn. Tourism planning Basics. Concepts and Cases. Washington: Francis and Taylor, 1993.
[2] Dimitrios, B. "Marking the competition destination of the future," Tourism Management, 2000,  pp. 97-116.
[3] Bao Jigang. Tourism Development Research - Principles, Methods, Practice. Beijing: Science Press, 1996.
[4] John N. Yiannakis, "Amanda Davies. Diversifying rural economies through literary tourism: a review of literary tourism in Western Australia," Journal of Heritage Tourism, 2012.
[5] Xiao Honggen. "A further discussion on the development of literary tourism resources," Journal of Huaqiao University (Philosophy and Social Science Edition), 1998,  pp. 115-119.
[6] Jiang Liao, Xu Honggang. "Aesthetic consumption of literary tourism: the example of Shuibolang Mountain," Journal of Tourism, 2017, pp. 71-79.

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