Author(s)

Jijin Yang ¹

Affiliation(s)

¹ Guizhou University of Commerce Guiyang City, Guizhou Province, 550004, China

Corresponding Author

ABSTRACT

With the improvement of people's income level and the change of consumption consciousness, China's tourism market is booming. As an important branch of tourism, rural tourism has made outstanding contributions in developing tourism economy, inheriting characteristic culture, developing tourism resources and improving farmers' income. In the new era, with the rapid development of new media, "Internet plus tourism" has become a new trend of rural tourism marketing. How to improve the level of rural tourism marketing by means of new media tools is an important issue that researchers need to pay close attention to. Based on this, this paper discusses the new media marketing optimization strategy of rural tourism in the Internet era, in order to provide reference for relevant research.

KEYWORDS

CITE THIS PAPER

Jijin Yang, New Media Marketing Strategy of Rural Tourism Scenic Spots based on Internet Era. Tourism Management and Technology Economy (2022) Vol. 5: 51-54. DOI: http://dx.doi.org/10.23977/tmte.2022.050209.

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