Education, Science, Technology, Innovation and Life
Open Access
Sign In

Research on the Influencing Factors of Customer Loyalty in Tourist Destinations Based on Psychological Contract Theory

Download as PDF

DOI: 10.23977/tmte.2022.050207 | Downloads: 58 | Views: 1213

Author(s)

Zhide Luo 1,2

Affiliation(s)

1 Polytechnic University of the Philippines, Manila1016, Philippines
2 Yancheng Polytechnic College, Yancheng 224005, Jiangsu, China

Corresponding Author

Zhide Luo

ABSTRACT

With the rapid development of information technology, the interactive channels are expanding online. Business researchers and industry professionals are increasingly aware of the importance of creating interactive experiences and developing effective non-transactional relationships between products, brands or organizations and consumers in the multi-dimensional service network. The concept of fit has attracted much attention. Psychological contract is an individual's understanding of the mutual obligations and promised rewards between himself and the organization, while the organization, as the other party of the exchange relationship, only provides the background and environment for the formation of psychological contract, which is the employee's sole perception and only has the only subject. After literature review, online customer experience is used as an intermediary variable to explore the influence of contract and management on customer loyalty. This paper reviews the meanings and dimensions of the rational contract, online customer experience W and customer loyalty, and finally divides the rational contract into five dimensions: frequent customer reward, quality and service, reasonable price, social and emotional benefits and interaction.

KEYWORDS

Psychological contract, Customer loyalty, Tourist

CITE THIS PAPER

Zhide Luo, Research on the Influencing Factors of Customer Loyalty in Tourist Destinations Based on Psychological Contract Theory. Tourism Management and Technology Economy (2022) Vol. 5: 40-44. DOI: http://dx.doi.org/10.23977/tmte.2022.050207.

REFERENCES

[1] Zheng Hanjun, Wang Wenxin, Chen Yun, et al. Research on doctor-patient psychological contract and its influencing factors from the perspective of medical staff [J]. China Hospital, 2021, 25(6):3.
[2] Caro Kuo, Ming-Chi Tsai, and Meei-Ing Tsai. A Discussion on the Influencing Factors of Consumer Satisfaction and Loyalty-Taking a Chain of Compound Coffee Shops as an Example [J] ]. Journal of Tourism and Tourism Research, 2018, 13(1):73-91.
[3] Min Xiaoyan, Huang Jianfen, Huang Fan, et al. Research on the relationship between psychological contract, psychological capital and work engagement of ICU nurses [J]. Chinese Journal of Modern Nursing, 2019, 025(003):319-322.
[4] Huang Jian, Chen Fei, Wu Xiaoling, et al. Research on the influencing factors of inpatient loyalty in private hospitals based on perceived service quality [J]. Modern Preventive Medicine, 2017, 44(15):5.
[5] Zhou Weijiao, Wang Yaya, Liu Congying, et al. Review of research progress on factors affecting patient loyalty [J]. China Health Quality Management, 2017, 24(2):5.
[6] Guo Bingmei, Zhu Aifang. Correlation analysis of psychological capital, psychological contract and work engagement level of nurses in tertiary hospitals [J]. Chinese Journal of Occupational Health and Occupational Diseases, 2018, 36(8):4.
[7] Zhou Weijiao, Wang Yaya, Liu Congying, et al. Research on the status quo and influencing factors of loyalty among patients with chronic diseases [J]. China Health Quality Management, 2017, 24(5):4.
[8] Yang Fang, Li Weiqing. A Grounded Analysis of the Factors Influencing Tourists' Satisfaction with Destinations [J]. Journal of Xinjiang University of Finance and Economics, 2017(1):7.
[9] Huang Weimin, Liu Shufen, Su Yahan. An Empirical Study on Factors Affecting Users of Health Social Networking Sites in Loyalty and Continuing Usage Intentions. 2017.
[10] Li Min, Wan Shenmin, Lu Hongzhou. Analysis of factors affecting hospital staff satisfaction and loyalty [J]. China Health Quality Management, 2017, 024(006):57-59,62.

Downloads: 4850
Visits: 143647

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.