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Research on the Influencing Factors of Customer Loyalty in Tourist Destinations Based on Psychological Contract Theory

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DOI: 10.23977/tmte.2022.050207 | Downloads: 0 | Views: 27


Zhide Luo 1,2


1 Polytechnic University of the Philippines, Manila1016, Philippines
2 Yancheng Polytechnic College, Yancheng 224005, Jiangsu, China

Corresponding Author

Zhide Luo


With the rapid development of information technology, the interactive channels are expanding online. Business researchers and industry professionals are increasingly aware of the importance of creating interactive experiences and developing effective non-transactional relationships between products, brands or organizations and consumers in the multi-dimensional service network. The concept of fit has attracted much attention. Psychological contract is an individual's understanding of the mutual obligations and promised rewards between himself and the organization, while the organization, as the other party of the exchange relationship, only provides the background and environment for the formation of psychological contract, which is the employee's sole perception and only has the only subject. After literature review, online customer experience is used as an intermediary variable to explore the influence of contract and management on customer loyalty. This paper reviews the meanings and dimensions of the rational contract, online customer experience W and customer loyalty, and finally divides the rational contract into five dimensions: frequent customer reward, quality and service, reasonable price, social and emotional benefits and interaction.


Psychological contract, Customer loyalty, Tourist


Zhide Luo, Research on the Influencing Factors of Customer Loyalty in Tourist Destinations Based on Psychological Contract Theory. Tourism Management and Technology Economy (2022) Vol. 5: 40-44. DOI:


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