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  4. Vol 3, Issue 2, 2022

Promotion Function of Media Façade of Landmark: The Perspective of Media Archaeology

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DOI: 10.23977/artpl.2022.030217 | Downloads: 8 | Views: 695

Author(s)

Yan Chen 1,2, Jong-Yoon Lee 1, Shanshan Liu 3

Affiliation(s)

1 SangMyung University, Cheonan 31066, Korea
2 Zhejiang University of Finance & Economics, Hangzhou 310018, China
3 Nanyang Institute of Technology, Nanyang 473004, China

Corresponding Author

Jong-Yoon Lee

ABSTRACT

The use of the LED screen and LED lighting systems on façades has expanded in significant cities worldwide in the past decade. Some architects actively cater to the trend of media facades to design the facade of the new landmark as media or interface for communication and interaction. In recent years, dozens of media facades of buildings have even composed the urban media matrix in more than 20 cities, which have become new landmark landscapes. The landmark media façade with particular history in ads is not emerging suddenly. Therefore, from the perspective of Media Archaeology, this paper analyzes the history of media and adverts on landmark facades and compares media on façades in different periods.

KEYWORDS

Media façade, landmark, advertisement, media archaeology

CITE THIS PAPER

Yan Chen, Jong-Yoon Lee and Shanshan Liu, Promotion Function of Media Façade of Landmark: The Perspective of Media Archaeology. Art and Performance Letters (2022) Vol. 3: 80-91. DOI: http://dx.doi.org/10.23977/artpl.2022.030217.

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