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Problems and Countermeasures in the Construction of Regional Agricultural Products E-Commerce Platform in Second- and Third-Tier Cities

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DOI: 10.23977/ieim.2019.21007 | Downloads: 91 | Views: 3283


Ping Gong 1


1 Heilongjiang BayiAgricultural University, Daqing, Heilongjiang, 163319, China

Corresponding Author

Ping Gong


The Internet has subverted the traditional business model, and all walks of life are exploring the mode, channel and path of integration with the Internet. It is a major issue related to the national economy and people's livelihood how to exert the openness and fairness of the Internet and to promote the fuller connection between farmers and the market, farmers and consumers. It is essential to enable consumers to get green agricultural products and enable farmers to get higher income, ultimately achieving win-win results in many ways. Based on the in-depth research on the construction of e-commerce platform for agricultural products and the basic situation of online and offline coordinated development, it is proposed to build an ecosystem of e-commerce platform for agricultural products in line with local development and characteristics, which is conducive to the integration of agricultural and commercial enterprise resources. It is also helpful for the local economic development, the improvement and optimization of industrial structure, and the solution of employment problems.


Regional e-commerce platform; Agricultural products; Online and offline integration


Ping Gong, Problems and Countermeasures in the Construction of Regional Agricultural Products E-Commerce Platform in Second- and Third-Tier Cities. Industrial Engineering and Innovation Management (2019) 2: 52-58. DOI:


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