Author(s)

Deng Yujie ¹, Wang Shanshan ¹

Affiliation(s)

¹ The Dhurakij Pundit University，Bangkok, 10700, Thailand

Corresponding Author

Deng Yujie

ABSTRACT

Below market economy environment, competition is cruel and intense, enterprise raises interest in a twinkling of an eye. If an enterprise wants to achieve sustainable and healthy development, strategy is crucial, and strategic management is the key. Business operators need to attach great importance to strategic management and constantly strengthen strategic management thinking. Strategic management helps enterprises to clarify the direction of development. Strategic management can optimize enterprise human resources, create enterprise culture, and effectively integrate the development vision of enterprises and employees to form cohesion, thus increasing the market competitiveness of enterprises. This paper will discuss the importance of strategic management to the high quality sustainable and healthy development of enterprises from the strategic importance, the significance of strategic management, how to do strategic management and so on.

KEYWORDS

Strategic management, enterprise management,sustained and healthy development

CITE THIS PAPER

Deng Yujie, Wang Shanshan, The Significance of Strategic Management to The Sustainable and Healthy Development Enterprise. Industrial Engineering and Innovation Management (2022) Vol. 5: 54-58. DOI: http://dx.doi.org/10.23977/ieim.2022.050209.

REFERENCES

[1] Chen Mingzhe. China's Re-emergence needs "Dynamic Competition". Manager,2007, vol.12:pp:23-25.
[2] Fan Yanjiang. Research on enterprise management cost from the perspective of development strategy. China Market,2020, vol.31, pp:74-75.
[3] Li Chongsen, Trout. Global Competition with Positioning strategy. Manager,2007, vol.10, pp:31-33.
[4] Xu Guangchong. Enterprise Strategy should not make strategy for strategy. Value China,2007, vol.12, pp:14-16.
[5] Yuan Ye. Analysis of enterprise management cost from the perspective of development strategy. Economic Management Digest, 2021,vol.02, pp:45-46.

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