Author(s)

Wei Tang ¹, Bangyu Huang ¹

Affiliation(s)

¹ Zhaoqing University, Guangdong Zhaoqing, 526061, China

Corresponding Author

Wei Tang

ABSTRACT

With the rapid development of new media marketing, hotel wechat ecological operation has gradually attracted the attention of enterprises. This paper uses quantitative and content analysis methods to analyze the wechat ecological operation of the top 5 international high-end hotels, and finds that there are some problems such as over reliance on OTA platform, low efficiency of pushing information and poor interaction with users. Put forward the optimization strategy of one-to-one service, full scene connection and construction of hotel wechat ecological operation system to improve the efficiency of hotel wechat ecological operation.

KEYWORDS

hotel industry; Wechat ecology; Optimization strategy; Hotel operation

CITE THIS PAPER

Wei Tang, Bangyu Huang, Research on hotel wechat ecological operation Optimization Strategy. Industrial Engineering and Innovation Management (2022) Vol. 5: 23-30. DOI: http://dx.doi.org/10.23977/ieim.2022.050203.

REFERENCES

[1] The 47th Statistical Report on Internet Development in China [J]. News World, 2021(03):96.
[2] sun jian(2020). Squat low and think: how tourism enterprises survive under the epidemic [J]. Tourism Tribune, no.35(08),pp:5-7.
[3] Liu Shaoning(2017). Research on wechat Marketing Strategy Based on User Demand [D]. Shandong. Shandong Normal University.
[4] Zhao Yuchan(2020). Research on hotel operation mode innovation under wechat ecology [J]. Modern business, no. (19),pp: 56-58.
[5] Bai Yue(2019). Research on constructing internet operation system of telecom operators based on wechat ecology [J]. Modern economic information, no. (21),pp: 321-323.
[6] Piare(2017). Research on the optimization of book culture communication function from the perspective of wechat marketing [J]. Publishing wide angle, no. (20),pp: 56-58.
[7] Bai Yue(2019). Research on constructing internet operation system of telecom operators based on wechat ecology [J]. Modern economic information, no. (21),pp: 321-323.
[8] Zhao Yuchan(2020). Research on hotel operation mode innovation under wechat ecology [J]. Modern business, no. (19),pp: 56-58.

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