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Research on the High-quality Development Tactics of Rural Tourism in Jinhua City Based on Digital Footprint

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DOI: 10.23977/tmte.2022.050205 | Downloads: 6 | Views: 148


Jia Wu 1


1 Xingzhi College of Zhejiang Normal University, Jinhua, China

Corresponding Author

Jia Wu


In the context of rural revitalization, promoting the high-quality development of rural tourism is an important proposition of era in China. The construction of beautiful villages in Zhejiang Province has achieved remarkable results. This paper takes Jinhua, an excellent representative of central Zhejiang, as an example to analyze the rural tourism development situation based on the digital footprint theroy. The results show that: The tourist market of Jinhua's rural tourism mainly come from Jinhua County, Zhejiang Province and the Yangtze River Delta region. The average stay of tourist is 1-2 days and it is more concentrated from April to June. Natural and human resources are highly recognizable by tourists which are highly satisfied. On this basis, the high-quality development tactics of rural tourism in Jinhua are discussed from the perspectives of customer source market exploring, product and service improvement, and sustainable development. 


Digital Footprint, Rural tourism, High-quality development, Online travel note


Jia Wu, Research on the High-quality Development Tactics of Rural Tourism in Jinhua City Based on Digital Footprint. Tourism Management and Technology Economy (2022) Vol. 5: 24-31. DOI:


[1] Su B.F., Jiang Y.H., Liu J. Theoretical thinking and practical path of high-quality development of rural tourism in the new era. Journal of Central China Normal University(Natural Sciences) . 2022.56(01):73-82.
[2 ]Girardin F., Calabrese F., Fiore F.D., et al. Digital footprinting: Uncovering tourists with user-generated content.IEEE Pervasive Computing. 2008. 7(4):36-43.
[3] Zhang X.X., et al. Analysis of spatial-temporal characteristics of tourist behavior based on digital footprints: Taking Nanjing for example. Economic Geography. 2018.38(12): 226-233.

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