Author(s)

Chen Xinyue ¹

Affiliation(s)

¹ Jinan University, Shenzhen, China

Corresponding Author

Chen Xinyue

ABSTRACT

With the development of science and technology, the application of service robot in tourism service industry is increasing day by day. The process of service robot interacting with customers in service and the impact of customer perception on the willingness of customers and robots to create value need to be studied. Based on the value co creation theory, this study explores the impact of customers' perceived security, perceived function, perceived privacy and perceived novelty on customers' willingness to create value with robots, and tests the mediating variables of customers' attitude towards hotel service robots. This study uses the method of online questionnaire to test the association. The test results are as follows: (1) customers' perceived security, perceived function, perceived privacy and perceived novelty will have a more positive attitude towards the hotel service robot; (2) the more positive customers' attitude towards the hotel service robot, the stronger customers' value co creativity towards the hotel service robot.

KEYWORDS

Willingness to create value together, Service robot, Perceived security, Perceptive function, Perceived privacy, Perceived novelty, Attitude

CITE THIS PAPER

Chen Xinyue, Research on the Influence of Customer Perception on the Willingness of Customers and Robots to Create Value -- Taking Attitude as the Intermediary Variable. Tourism Management and Technology Economy (2022) Vol. 5: 1-5. DOI: http://dx.doi.org/10.23977/tmte.2022.050201.

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