Author(s)

Wang Jing ^1,2, Balamuralithara Balakrishnan ²

Affiliation(s)

¹ Xi’An Peihua University, Shannxi, 710125, China
² Faculty of Art, Computing and Creative Industry, Sultan Idris Education University, Malaysia

Corresponding Author

Wang Jing

ABSTRACT

The purpose of this study is to examine the acceptance and influence of online Chinese TV dramas on Malaysian teenage viewers, which is used to measure the trend and characteristics of Chinese TV dramas in Malaysia through new media platforms in the context of Internet development. Based on quantitative research methods, this study examines the acceptance of online Chinese TV dramas in Malaysia from the perspective of cross-cultural communication. This study takes online Chinese TV dramas as the entry point and selects Malaysian teenage viewers as the research subjects. As a result of this study, it is hoped that these findings will be useful for the television and new media industries in Malaysia as well as for cultural promotion strategies in China.

KEYWORDS

Chinese TV series, Acceptance, Malaysian teenager viewers

CITE THIS PAPER

Wang Jing, Balamuralithara Balakrishnan, Acceptance of Online Chinese TV Series towards Malaysian Teenager Viewers. Art and Performance Letters (2022) Vol. 3: 101-105. DOI: http://dx.doi.org/10.23977/artpl.2022.030121.

REFERENCES

[1] Y. Li. A study of the current state of television development in Malaysia, International Journal of Production Research, vol.11, pp. 78-82, 2019.
[2] Y. Y. Liang. Chinese Television Medias and Programs in Malaysia: Market Competition and Social Integration, Southeast Asian Studies, vol.04, pp. 93-99, 2014.
[3] C. S. Wang. The Cultural Identity of Chinese-language Drama Narrative in Malaysia, Contemporary Cinema, vol.06, pp. 75-79, 2018.
[4] J. R. Wang. An analysis of the development and popularity of Malaysian TV dramas, Journal of Shijiazhuang University, vol. 21, pp. 143-148, 2019.
[5] F. Lai, F. B. Li. A study of Chinese TV series' ratings in Malaysia, Contemporary Communication, vol. 04, pp. 75-76, 2015.

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