Author(s)

Lai-Wang Wang ¹, Chen-Chih Hung ¹, Haoming Wen ², Ching-Tang Hsieh ³

Affiliation(s)

¹ Department of Industrial Engineering and Management, National Kaohsiung University of Science and Technology, Kaohsiung City, 807618, Taiwan
² Minjiang University, Fuzhou, 350108, China
³ Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung City, 824004, Taiwan

Corresponding Author

Chen-Chih Hung

ABSTRACT

With the improvement of per capital consumption level, the rapid development of Internet of things and artificial intelligence technology, and the continuous change of people's life style caused by technological changes, the smart home industry will shine brilliantly in the future market. The purpose of this research is to apply the Internet technology of mono to marketing of modern smart home market. This study analyzes the sales situation of smart homes in the market for the last three years as an experimental data and analyzes the areas of smart home that consumers prefer and the areas that need to be improved. In this study, we combine intelligent data processing technology of the Internet and rationalize the acquired data and predict and plan the future development of the smart home industry. It uses the Internet, big data, and other networks to effectively diffuse and find potential users of smart home. The research results show that the average annual growth rate of China's smart home market is 20%, and the industry output value will reach 96 billion yuan in 2019. It is estimated that the annual growth rate will reach about 25% from 2022 to 2035, and the channel growth will be 27% in 2019. In terms of furniture selection, 44% of consumers pay attention to the design and appearance of furniture, exceeding the proportion of paying attention to material and workmanship. The results show that the smart home industry is developing continuously and more and more consumers pay attention to the smart home industry. The conclusion is that the data processing of Internet of things technology accurately and efficiently analyzes the current situation of consumers' preferences and potential customers for smart home, which contributes to the development and planning of the company's marketing.

KEYWORDS

Smart Home, Marketing Management, Internet of Things Technology, Intelligent Data Processing, Structural Equation Modeling

CITE THIS PAPER

Lai-Wang Wang, Chen-Chih Hung, Haoming Wen and Ching-Tang Hsieh, Internet of Things Technology in Home Marketing under Intelligent Environment. Information Systems and Economics (2022) Vol. 3: 20-34. DOI: http://dx.doi.org/10.23977/infse.2022.030105.

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