Research on the Influencing Factors of Proactive Green Innovation in Manufacturing Enterprises
DOI: 10.23977/ieim.2022.050107 | Downloads: 5 | Views: 260
Shuaikang Wu 1, Hui Sun 1, Ming Liu 1
1 School of Economics and Management, Liaoning University of Technology, Jinzhou, Liaoning, 121001, China
Corresponding AuthorShuaikang Wu
Under the strategic background of green competition and innovation-driven development, manufacturing enterprises carry out proactive green innovation to seize the green market. Based on the literature review of proactive green innovation, this study qualitatively discusses the factors that should drive enterprises to carry out proactive green innovation at the enterprise level, and gives strategic suggestions. This study argues that enterprise information advantage (information acquisition ability, strategic decision-making ability), enterprise scale economy advantage (enterprise internal scale advantage, enterprise external resource advantage) and organizational management system advantage (transformational leadership and proactive personality employees, enterprise green culture) can drive enterprise proactive green innovation. Enterprises should take the initiative to enhance their information acquisition and decision-making ability, seek technical cooperation and build green culture to enhance their green innovation ability, in order to obtain opportunities in the green competitive market.
KEYWORDSProactive green innovation, Technological innovation, Product innovation, Enterprise Resources, Management Mechanism, Enterprise Advantages
CITE THIS PAPER
Shuaikang Wu, Hui Sun, Ming Liu, Research on the Influencing Factors of Proactive Green Innovation in Manufacturing Enterprises. Industrial Engineering and Innovation Management (2022) Vol. 5: 34-42. DOI: http://dx.doi.org/10.23977/ieim.2022.050107.
 Hu, A.G. (2021) China's Goal of Achieving Carbon Peak by 2030 and Its Main Approaches. Journal of Beijing University of Technology (Social Sciences Edition), 21(3), 1-15.
 Cao, G., and Shen, K.X., and Ying, K.F. (2014) The Influence of Green Innovation on Competitive Advantage of Small and Micro Enterprises under Stakeholders Theory. Modern Finance and Economics-Journal of Tianjin University of Finance and Economics, 34(4), 64-76.
 Li, X. (2015) Analysis and Outlook of the Related Researches on Green Innovation. R&D Management, 27(2), 1-11.
 Liu, W. (2012) Research Progress Overview of Green Innovation and Development at Home and Abroad. Journal of Hebei University of Environmental Engineering, 22(5), 17-20.
 Zhang, G., and Zhang, X.J. (2013) Some Basic Issues on Green Innovation. Forum on Science and Technology in China, 4, 12-15+20.
 Yang, D., and Chai, H.M. (2015) A Review of Driving Factors of Green Technology Innovation and Its Effect on Firm's Performance. China Population, Resources and Environment, 25(S2), 132-136.
 Li, R., and Liu, L.Q. (2021) Green Finance and Enterprises' Green Innovation. Wuhan University Journal (Philosophy & Social Science), 74(6), 126-140.
 Tao, F., Zhao, J.Y., and Zhou, H. (2021) Does Environmental Regulation Improve the Quantity and Quality of Green Innovation--Evidence from the Target Responsibility System of Environmental Protection. China Industrial Economics, 2, 136-154.
 Wu, Z.J., and Wu, N.J. (2021) Impact of Industrial Agglomeration on Urban Green Innovation Efficiency: Based on Empirical Test of Nine Cities in Guangdong-Hong Kong-Macao Greater Bay Area. Science and Technology Management Research, 41(15), 215-226.
 Zhang, R., and Yan, X.W. (2021) Government Subsidies, Executive Team Background Characteristics and Enterprise Green Innovation. Commercial Accounting, 18, 35-40.
 Sharma, S. (2000) Managerial Interpretations and Organizational Context as Predictors of Corporate Choice of Environmental Strategy. Academy of Management journal, 43(4), 681-697.
 Tian, H., and Pan, C.L. (2015) The Study of the Impact of Proactive Environmental Strategy on Corporate Green Image. Chinese Journal of Management, 12(7), 1064-1071.
 Kumar, A., and Paraskevas, J.P. (2018) A Proactive Environmental Strategy: Analyzing the Effect of SCM Experience, Age, and Female Representation in TMT s. Journal of supply chain management, 54(4), 20-41.
 Zhang, G.Y., and Zhang, Y.K. (2019) Relationship Learning, Proactive Environmental Strategy and Enterprise Competitiveness--A Moderated Mediation Model. Collected Essays on Finance and Economics, 1, 91-99.
 Chen, Y.S., Chang, C.H., and Wu, F.S. (2012) Origins of Green Innovations: The Differences between Proactive and Reactive Green Innovations. Management Decision, 50(3/4), 368-398.
 Chan, H.K., Yee, R.W., Dai, J., and Lim, M.K. (2016) The Moderating Effect of Environmental Dynamism on Green Product Innovation and Performance. International Journal of Production Economics, 181, 384-391.
 Chen, Y.S., Chang, T.W., Lin, C.Y., Lai, P.Y., and Wang, K.H. (2016) The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity. Sustainability, 8(10), 966.
 Adomako, S., Ning, E., and Adu-Ameyaw, E. (2021) Proactive Environmental Strategy and Firm Performance at the Bottom of the Pyramid. Business Strategy and the Environment, 30(1), 422-431.
 Yang, C. (2021) The "Double-edge Sword” Effects of Regulative Pressure on Firm Proactive Environmental Strategy: Moderating Role of CEO Self-enhancing Humor. East China Economic Management, 35(10), 110-119.
 Karra, I. (2021) Resources and Green Strategic Intent: Towards Improving the Competitiveness of Tunisian Industrial Companies. SN Business & Economics, 1(4), 1-25.