Author(s)

Shuaikang Wu ¹, Hui Sun ¹, Ming Liu ¹

Affiliation(s)

¹ School of Economics and Management, Liaoning University of Technology, Jinzhou, Liaoning, 121001, China

Corresponding Author

Shuaikang Wu

ABSTRACT

Under the strategic background of green competition and innovation-driven development, manufacturing enterprises carry out proactive green innovation to seize the green market. Based on the literature review of proactive green innovation, this study qualitatively discusses the factors that should drive enterprises to carry out proactive green innovation at the enterprise level, and gives strategic suggestions. This study argues that enterprise information advantage (information acquisition ability, strategic decision-making ability), enterprise scale economy advantage (enterprise internal scale advantage, enterprise external resource advantage) and organizational management system advantage (transformational leadership and proactive personality employees, enterprise green culture) can drive enterprise proactive green innovation. Enterprises should take the initiative to enhance their information acquisition and decision-making ability, seek technical cooperation and build green culture to enhance their green innovation ability, in order to obtain opportunities in the green competitive market.

KEYWORDS

Proactive green innovation, Technological innovation, Product innovation, Enterprise Resources, Management Mechanism, Enterprise Advantages

CITE THIS PAPER

Shuaikang Wu, Hui Sun, Ming Liu, Research on the Influencing Factors of Proactive Green Innovation in Manufacturing Enterprises. Industrial Engineering and Innovation Management (2022) Vol. 5: 34-42. DOI: http://dx.doi.org/10.23977/ieim.2022.050107.

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