Author(s)

Menghan Hou ¹

Affiliation(s)

¹ Shandong Women's University, Institute of Tourism, Jinan, Shandong 250399, China

Corresponding Author

Menghan Hou

ABSTRACT

On the premise of promoting the development of tourism, this paper discusses the application of big data in tourism management. At present, from the perspective of the development of tourism information management, the level of information management in China's tourism industry is still lagging behind, and the traditional information management methods have been unable to meet the needs of tourism development at this stage. Therefore, it is of great significance for the times for the government to apply big data to tourism management by borrowing computer network technology. At the same time, it is also beneficial to the development of various enterprises related to tourism. Firstly, it introduces the big data of the tourism industry, then analyzes the important role of big data in tourism management, so as to grasp the development trend of the industry in the future, and finally expounds the application of big data from three aspects. The system function module is realized. Through data mining, the analysis of tourism interest and shopping consumption trend of all kinds of tourists is realized, and the research needs to be improved is pointed out. It has important application value in the application of tourism informatization.

KEYWORDS

Data mining technology, Information system, Upgrade research, Development at present, Analyse

CITE THIS PAPER

Menghan Hou, Research on Upgrading of Cultural Tourism Management Information System Based on Data Mining Technology. Tourism Management and Technology Economy (2022) Vol. 5: 106-110. DOI: http://dx.doi.org/10.23977/tmte.2022.050121.

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