Author(s)

Yu Lejie ¹

Affiliation(s)

¹ Shandong Vocational College of Science and Technology, Weifang City, Shandong Province, 261053, China

Corresponding Author

Yu Lejie

ABSTRACT

The interpersonal information interaction model represented by self-media has become the mainstream, which brings opportunities and challenges to the development of marketing activities. At present, marketing is faced with many challenges due to social acquaintances, virtual goals, and platform functions. Based on the analysis of the marketing model, we can refer to the marketing model in the era of social networks: rationally design marketing information to enhance sharing elements, strengthen offline interactions to establish interpersonal affinity, and enrich social platform choices to play their respective advantages.

KEYWORDS

Social network, Marketing, Model, Analysis

CITE THIS PAPER

Yu Lejie, Analysis of Marketing Models in the Era of Social Networks. Tourism Management and Technology Economy (2022) Vol. 5: 98-101. DOI: http://dx.doi.org/10.23977/tmte.2022.050119.

REFERENCES

[1] Jinlong(2018). Talking about the marketing model and its strategy transformation in the era of social networks[J]. Science and Technology Economy Market, no.2, pp: 192-194.
[2] Liang Hongyao, Yao Ling(2017). Research on social media marketing mode under the Internet background[J]. Economic Research Guide, no.32, pp: 122-123.
[3] Chen Hailiang, Chen Bin, Yuan Peng, Dong Jian, Ai Chuan(2019). Research on social network inference methods based on observation data[J]. Journal of System Simulation, no.12, pp: 2712-2720.
[4] Zhang Ling, Luo Manman, Zhu Lijun(2018). Research on information diffusion analysis based on social networks[J]. Data Analysis and Knowledge Discovery, no.20, pp: 46-57.
[5] Huo Chunhui, Wang Xiaorui, Zhang Yindan(2019). Research on the decision-making mechanism of celebrity microblog marketing influencing fan consumption behavior[J]. Journal of Liaoning University: Philosophy and Social Sciences Edition, no.1, pp: 79-88.

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