Author(s)

Zheng Zixing ¹

Affiliation(s)

¹ Shanghai Rongyue Private Entry-Exit Services Co., Ltd, 201103, China

Corresponding Author

Zheng Zixing

ABSTRACT

In recent years, with the continuous improvement of the level of information technology in our country, it has been widely used, which has an important impact on people's life, work and study. The scope of application is extremely wide, and it plays an important role in various fields. Especially in education and teaching, information technology has gradually become an important means of teaching. At present, in most vocational colleges, information-based teaching technology is introduced, and teaching methods are innovated, also teaching ideas are optimized, then marketing teaching is emphasized. What’s more, students' interest in learning is stimulated, and overall teaching quality is improved, so that students can have strong marketing abilities. We should pay attention to the comprehensive application of marketing teaching and information technology, and lay a good foundation for the development of marketing teaching.

KEYWORDS

Information technology, Marketing, Practical application

CITE THIS PAPER

Zheng Zixing, Practical Application of Information Technology in Marketing. Tourism Management and Technology Economy (2022) Vol. 5: 94-97. DOI: http://dx.doi.org/10.23977/tmte.2022.050118.

REFERENCES

[1] Hu Huijuan. Strategies research on the application of information technology to create efficient classroom in secondary vocational schools [J]. Southern Agricultural Machinery, 2019, 50 (19): 203.
[2] He Ping. Exploring the diversified evaluation system of smart classroom for marketing major in secondary vocational schools [J]. Modern Marketing (Information Edition), 2019 (08): 102-103.
[3] Lu Zejin. Practical application of information technology in marketing teaching in secondary vocational schools [J]. Modern Marketing (Information Edition), 2019 (06): 96.

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