Author(s)

Li Chen ¹

Affiliation(s)

¹ Department of Journalism and Media, Zhoukou Normal University Zhoukou, Henan 466000, China

Corresponding Author

ABSTRACT

With the rapid development of mobile Internet, mobile news client has become an important channel for people to obtain news information, and the industry competition is becoming increasingly fierce. Netease News APP is facing great challenges in content quality, user stickiness and profit model. Based on the existing literature and data, this paper attempts to summarize the difficulties it is facing, analyze its advantages and disadvantages, and give suggestions on competitive strategies, hoping to give some suggestions for the future development and improvement of Netease News APP. 

KEYWORDS

CITE THIS PAPER

Li Chen, Competitive Strategy of Netease News App. Tourism Management and Technology Economy (2022) Vol. 5: 82-85. DOI: http://dx.doi.org/10.23977/tmte.2022.050115.

REFERENCES

[1] Yang Yuke, Zhang Houyuan. Development status and existing problems of mobile news client [J]. News communication, 2018, (18). 
[2] Wang Zhen. Competition strategy of news client in China from "today's headlines" [D]. Shandong Normal University, 2018.
[3] Li Ziman. Research on operation strategy of mobile news client [D]. Xi'an University of technology, 2018.
[4] Zhao Weiyi. Research on competitive strategy of Tencent News client [D]. Hebei University, 2016.

Sponsors, Associates, and Links

• Information Systems and Economics
  
  
• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics