Author(s)

Fang Mei ¹

Affiliation(s)

¹ Leshan Vocational and Technical College, Leshan, 614000 , China

Corresponding Author

Fang Mei

ABSTRACT

with the vigorous development of tourism, rural tourism as a form of tourism has also ushered in opportunities. The gradual improvement of tourism marketing theory system has opened up another way for the development of rural tourism. Based on the theory of tourism marketing, combined with the current market situation of rural tourism in China, this paper studies the development of rural tourism and explores the marketing path suitable for its development, which is of theoretical and practical significance to enhance the competitiveness of rural tourism and promote the development of rural economy.

KEYWORDS

Tourism marketing, Rural tourism, Tourism products, 4ps strategy

CITE THIS PAPER

Fang Mei, Rural Tourism Market Development and Marketing Strategy -- Based on 4ps Strategy. Tourism Management and Technology Economy (2022) Vol. 5: 74-77. DOI: http://dx.doi.org/10.23977/tmte.2022.050113.

REFERENCES

[1] TAN Chao, Xu yunbao (2020). Economic development of rural eco-tourism under the background of Rural Revitalization--On the protection and development of new rural eco-tourism design in regional cultural characteristics. Journal of Guangdong University of Finance and economics,Vol.19,No.2,pp.117-118.
[2] Xu Jiuzhou. (2019). Analysis of rural tourism market development and marketing strategy. Rural staff. Vol.5,No.5,P, 45.
[3] Ding Ding. (2019). Research on marketing strategy of rural tourism under the background of new rural construction. Tourism overview (second half of the month). Vol.4,No.4, P.150.
[4] Luo Xiaotong. (2016).Development and marketing promotion of rural tourism market under leisure economy, agricultural economy.Vol.8,No.8, pp.143-144.
[5] Du Wanyin.. (2014). Research on the marketing mode of rural tourism scenic spots, modern business industry.Vol.11,No.11, pp. 81-83.
[6] Guo Wenli, Deng shaochu.(2012).Analysis of rural tourism marketing strategy. China's collective economy.Vol.1,No.1,P.149.

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