Author(s)

Wu You ¹

Affiliation(s)

¹ Beijing National Day School, Beijng, 100022, China

Corresponding Author

ABSTRACT

The paper focused on discussing the market trend of IQIYI, which is a video creation platform in China. With the current trends on the market, service providers will tend to increase the quality of their services when external factors are acting on their businesses. Competition in many cases is the main external factor that makes business owners put in place strategies that will enhance the quality of their services to maintain the steady flow of their customers. This happens to the IQIYI platform which faces external pressure through competition from other service providers specializing in the same line of services like the Tencent video.

KEYWORDS

CITE THIS PAPER

Wu You, Analysis of the IQIYI Company Business Structure and Its Future Operations. Tourism Management and Technology Economy (2022) Vol. 5: 34-39. DOI: http://dx.doi.org/10.23977/tmte.2022.050107.

REFERENCES

[1] He, S. (2018, June). The Operation Mode of Network Video Websites-Based on a Case Study of IQIYI. In 2018 2nd International Conference on Management, Education, and Social Science (ICMESS 2018). Atlantis Press.
[2] Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game-changers, and challengers. John Wiley & Sons.
[3] Qi, Z., & Qi, C. (2019, July). Evaluate the Managerial Effectiveness of Artificial Intelligence-Case studies from HSBC and IQIYI. In Proceedings of the 2019 International Conference on Artificial Intelligence and Computer Science (pp. 542-547).
[4] Wang, W. Y., & Lobato, R. (2019). Chinese video streaming services in the context of global platform studies. Chinese Journal of Communication, vol.12,no.3, pp.356-371.

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