Author(s)

Tang Wendi ¹

Affiliation(s)

¹ Hotel Management Department, Nanchong Vocational College of Culture and Tourism, Nanchong, 637400, Sichuan, China

Corresponding Author

Tang Wendi

ABSTRACT

With the change and development of tourism industry and the continuous improvement of College Students' living standards, college students' tourism consumption demand is becoming stronger and stronger, and has become one of the most important potential markets in China. College Students' tourism has gradually become a new consumption highlight. In the division of tourism source market, college students are an important segment market and have great development prospects. In order to better design suitable tourism products for college students and effectively develop the tourism consumption market, it is of great significance to grasp the psychological characteristics of College Students' tourism consumption. This paper attempts to put forward the corresponding consumption education through the analysis of contemporary college students' consumption behavior and consumption psychology, so as to make college students form a scientific consumption concept.

KEYWORDS

College students, Tourism consumption behavior, Tourism market development

CITE THIS PAPER

Tang Wendi, Characteristics and Psychological Analysis of College Students' Short-Distance Travel Consumption Behavior under the Background of Consumption Change. Tourism Management and Technology Economy (2022) Vol. 5: 16-22. DOI: http://dx.doi.org/10.23977/tmte.2022.050104.

REFERENCES

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[6] Guo Yun, Shi Xiaoliang, Guo Qiming. Research on the tourism consumption behavior of college students in colleges: Taking college students in Shenyang as an example [J]. Green Science and Technology, 2019(20):5.
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[9] Xu Bo, Jin Xuexiong. Investigation and Analysis of Tourism Consumption Behavior of College Students in Baicheng Normal University [J]. Journal of Baicheng Normal University, 2017(12):6.

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