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Study on the Relationship between Enterprise Marketing and Regional Marketing

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DOI: 10.23977/tmte.2022.050102 | Downloads: 1 | Views: 24


Wei Wang 1


1 Economics and Management Department, Chengdu Normal College, Chengdu, 611130, China

Corresponding Author

Wei Wang


According to objective analysis, regional marketing has similarities with enterprise marketing in many aspects. There are close connections between them, but there are some differences between them in practical application. The economy is developing and the objective environment is changing. Under this background, the relationship between the two is also constantly changing. Closely combined with the objective situation, this paper carries out corresponding research and analysis around the relationship and difference between the two, and specifically expounds the relationship between the two.


Regional market economy, Enterprise market economy, Relationship


Wei Wang, Study on the Relationship between Enterprise Marketing and Regional Marketing. Tourism Management and Technology Economy (2022) Vol. 5: 8-11. DOI:


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