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Research on Relationship between Color Emotion and Packaging Design

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DOI: 10.23977/ieim.2022.050101 | Downloads: 0 | Views: 13


Zhiyuan Deng 1


1 Zhengzhou University of Science and Technology, Zhengzhou 450064, C

Corresponding Author

Zhiyuan Deng


With the continuous improvement of modern living standards, people's spiritual pursuit of commodity packaging is developing to a high level. Among them, the packaging design of commodities has become the only way for businesses to seek development. Packaging is not only the medium of commodity circulation, but also plays a role in protecting commodities. This paper briefly describes the concept and importance of color emotion, and mainly discusses the application of color emotion in packaging design.


Packaging design, Color, Emotion


Zhiyuan Deng, Research on Relationship between Color Emotion and Packaging Design. Industrial Engineering and Innovation Management (2022) Vol. 5: 1-4. DOI:


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