Author(s)

Yu Lejie ¹

Affiliation(s)

¹ Shandong Vocational College of Science and Technology, Weifang City, Shandong Province, 261053, China

Corresponding Author

Yu Lejie

ABSTRACT

2020 is a critical year for targeted poverty alleviation. This requires that the live broadcast network celebrity delivery model be embedded in the operation of rural e-commerce to form a benign "farmers-live broadcast network marketing-consumer groups" Online information interaction mode. Through the research on the status quo of live broadcast network marketing, it is currently necessary to focus on three aspects: cultivating the farmer's online celebrity team to enhance professionalism, comprehensively applying live broadcast network marketing models, and sinking live broadcast sites to leverage offline consumption resources.

KEYWORDS

Internet marketing, Current situation, Dilemma, Countermeasures

CITE THIS PAPER

Yu Lejie, Research on the Status Quo of Online Marketing Based on Live Broadcast. Art and Performance Letters (2022) 3: 40-44. DOI: http://dx.doi.org/10.23977/artpl.2022.030109.

REFERENCES

[1] Shi Zhaohao, Xu Pengcheng, Yin Maoqiong(2020). Agricultural products + live broadcast: a new exploration of network marketing path in the era of agricultural brand--Taking Anhui Province as an example [J]. Anhui Agricultural Science Bulletin, no.10, pp:1-5.
[2] Zhang Hui, Li Liting, Qi Wenjing(2019). Research on real estate network marketing strategy based on webcast [J]. Communication World, no.10, pp:110-111.
[3] Yang Qin, Liu Renjun(2020). Research on Taobao live broadcast interface design based on user characteristics[J]. Packaging Engineering, no.8, pp:219-220.
[4] Shen Yueying(2020). "E-commerce + live broadcast" opens up a new situation for the e-commerce industry [J]. Modern Business Industry, no.16, pp:41-42.
[5] Wang Runjin(2020). Research on online marketing strategy based on Taobao live broadcast [J]. Modern Business and Trade Industry, no.30, pp:51-52.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Media and Communication Research
  
  
• Journal of Human Movement Science
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting