Author(s)

Liu Renrui ¹

Affiliation(s)

¹ Shandong Vocational College of Science and Technology, Weifang City, Shandong Province, 261053, China

Corresponding Author

Liu Renrui

ABSTRACT

In today's world, the rapid development of network information technology, people can also use convenient network technology to achieve online shopping, remote office, etc. The network marketing course is a newly-added course in the higher vocational e-commerce, and its main purpose is to meet the needs of the development of the times. Under the network electronic environment, business students must not only master the professional knowledge of e-commerce, but also start from the actual social development and master certain network marketing knowledge, in order to maximize the advantages of the Internet and use Internet technology to realize their own value. This article will start from the characteristics of network marketing courses in higher vocational colleges, the problems existing in higher vocational network marketing courses and the reform measures of higher vocational network marketing courses, and analyse the development prospects of e-commerce majors in higher vocational colleges.

KEYWORDS

New media era, E-commerce major in higher vocational colleges, Curriculum reform research

CITE THIS PAPER

Liu Renrui, Research on the Reform of Online Marketing Courses for e-Commerce Major in Higher Vocational Education under the Background of New Media. Art and Performance Letters (2022) 3: 35-39. DOI: http://dx.doi.org/10.23977/artpl.2022.030108.

REFERENCES

[1] Wu Hui(2019). Teaching exploration of e-commerce professional network marketing course under the background of new media[J]. Talent, no.15, pp: 139-140.
[2] Lei Qiong(2019).  Research on the reform of online marketing courses for higher vocational e-commerce majors under the background of new media [J]. Marketing Circle, no.19, pp: 102-103.
[3] Yang Liping(2018). Discussion on higher vocational network marketing course reform under the background of new media[J]. Technology and Education, vol.32, no.4, pp: 37-40+53.
[4] Gong Fang(2017). Research on the course content system of "new media marketing" for e-commerce major in higher vocational education[J]. E-Commerce, no.5, pp:  76-77.

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