Author(s)

Xin Zhao ¹

Affiliation(s)

¹ Department of Tourism Management, Ordos Institute of Applied Technology, Ordos City, Inner Mongolia, 017000, China

Corresponding Author

Xin Zhao

ABSTRACT

The implementation of the rural revitalization strategy is a major decision and deployment made by the 19th National Congress of the Communist Party of China. It is related to the realization of country's "two centenary" goals and the building of a well-off society in an all-round way. It is the overall focus of the "three agriculture" work in the new era. As a product of the integrated development of tourism service industry and traditional agriculture, rural tourism has a positive impact on rural development in many ways. The rural revitalization strategy has a good coupling with rural tourism. In recent years, in accordance with the general requirements of the national rural revitalization strategy, Ordos has taken the cultivation and development of rural tourism as an important starting point for practicing the rural revitalization strategy and optimizing the reform of the tourism supply side structure, and has achieved good results. Based on a comprehensive analysis of the advantages of rural tourism development in Ordos, this article systematically summarizes its development experience in the past 20 years, and proposes the effective methods for promotionof rural tourism in Ordos from five aspects: top-level design, industrial chain, facility services, marketing and talent construction. 

KEYWORDS

Rural revitalization strategy, Rural tourism, Experience summary, Improvement method, Ordos

CITE THIS PAPER

Xin Zhao, The Development of Rural Tourism in Ordos under the Background of Rural Revitalization Strategy Experience Summary and Improvement Method Research. Journal of Sociology and Ethnology (2022) Vol. 4: 40-47. DOI: http://dx.doi.org/10.23977/jsoce.2022.040109.

REFERENCES

[1] XiaoboLu. Research on the Role and Model of Rural Tourism in Rural Revitalization[J]. Decision Consulting, 2019, 02. 
[2] YongfuGan, FengLiu. Introduction to Rural Tourism [M]. Beijing, China Tourism Publishing House, 2017. 
[3] ShengZhong. Research on the development of rural tourism in Hengyang City under the background of rural revitalization strategy [D]. Central South University of Forestry and Technology, 2018, 12. 
[4] YuanXu. Research on the Countermeasures of Global Tourism Development in Hanjiang District under the Background of Global Tourism [D]. Yangzhou University, 2018, 12. 
[5] FengMao. Rural tourism transformation and development strategies under the background of the new era of tourism [J]. Agricultural Economy, 2016, 11:27-29.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Media and Communication Research
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Advances in Broadcasting