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Self-representation on short videos: the example of "silver-haired people" on Tik Tok

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DOI: 10.23977/jsoce.2021.030826 | Downloads: 8 | Views: 866


Baquzhen Qiang 1


1 School of Journalism and Communication, Minzu University of China, Beijing, 100081, China

Corresponding Author

Baquzhen Qiang


As a large social group in Chinese society, the silver-haired group has its specificity, and the self-presentation behavior of the silver-haired group is also unique. We extend Goffman's mimetic theory to the self-presentation of the middle-aged group on Tik Tok. Firstly, we explore the motives and reasons for the self-presentation of the silver-haired group. Secondly, we analyze how the silver-haired group performs self-presentation in the online short video platform and the influence of the viewers on it. Finally, the gap between the "front stage" and the "backstage" is understood through the observation of their real life.


Silver-haired group, Tik Tok, self-presentation


Baquzhen Qiang, Self-representation on short videos: the example of "silver-haired people" on Tik Tok. Journal of Sociology and Ethnology (2021) 3: 143-146. DOI:


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