Education, Science, Technology, Innovation and Life
Open Access
Sign In

Research on the Innovation Mechanism of Mass Media Language under the Impact of Foreign Language and Culture

Download as PDF

DOI: 10.23977/jsoce.2021.030819 | Downloads: 5 | Views: 896


Yan Yang 1


1 Zhejiang Yuexiu University, Shaoxing, Zhejiang, 312000, China

Corresponding Author

Yan Yang


Globalization not only means that the interaction of culture, economy and politics is constantly strengthened in the world, but also that the consciousness of the world as a whole is deepened. Under the background of globalization, mass media has cultural attributes. It is a gatekeeper of mass culture. Mass media is an important part of modern industry, so it also has economic attributes. The development of the mass media reflects and affects politics. In the communication and blending of Chinese and Western cultures, Chinese media language constantly absorbs the advanced cultural elements of a strong language (the so-called prestige norm). This paper takes mass media as the research object and analyzes the innovation and mechanism of mass media language based on the analysis of the innovation of foreign languages, so as to enhance the internationalization of the language innovation and development of the Han nationality in the international cultural communication.


Language innovation mechanism, Mass media, Foreign language and culture


Yan Yang, Research on the Innovation Mechanism of Mass Media Language under the Impact of Foreign Language and Culture. Journal of Sociology and Ethnology (2021) 3: 101-107. DOI:


[1] Voltmer K. The Mass Media and Citizens' Orientations Towards Democracy: The Experience of Six 'Third Wave' Democracies in Southern Europe,Eastern Europe and Latin America[J]. 2018.
[2] Sasaki K,Tsuchiya T,Osaki T. Isolation of Endogenous Peptides from Cultured Cell Conditioned Media for Mass Spectrometry[J]. 2018.
[3] Yang C, Lin Y, Debenest G, et al. Lattice Boltzmann simulation of asymptotic longitudinal mass dispersion in reconstructed random porous media[J]. Aiche Journal, 2018.
[4] Rowe D. Mass Media and Sports[J]. International Encyclopedia of the Social & Behavioral Sciences2017:9346-9350.
[5] Ngwu U I. Modern Nigerian Mass Media Law & Ethics[J]. 2017.
[6] Machunga A G. Mass Media and Conflicts' Management in Jos,Plateau State[J]. 2017.
[7] Chiles R M. Hidden in Plain Sight: How Industry, Mass Media,and Consumers' Everyday Habits Suppress Food Controversies[J]. Sociologia Ruralis, 2017, 57.
[8] Derenowski M. Characteristics of Good Foreign Language Educators Across Cultural Boundaries[J]. 2018.
[9] Genc Z S,Armagan K S. A Cross-Cultural Investigation of Gender-Bound Language Use in Turkish and English Plays: Implications for Foreign Language Education[J]. 2018, 6(2):86.
[10] Paesani K. Researching literacies and textual thinking in collegiate foreign language programs: Reflections and recommendations[J]. Foreign Language Annals, 2018.
[11] Shaoshuo Cai, Fen Xie. Internet Thinking for Omnimedia Reconstruction of News Production and Dissemination Mechanism of Chinese Traditional Mass Media[J]. Probe-Media and Communication Studies, 2020, 2(1).
[12] Influence of Presumed Media Influence for Health Prevention: How Mass Media Indirectly Promote Health Prevention Behaviors through Descriptive Norms[J]. Health Communication, 2020, 35(14).
[13] Hongye Song.The Effects of Mass Media on Chinese Cultural Change in Global Context: Taking Festival Culture as Example[J]. Overseas English, 2020(15):271-272+276.
[14] Zhishuang Wang,Chengyi Xia. Co-evolution spreading of multiple information and epidemics on two-layered networks under the influence of mass media[J]. Nonlinear Dynamics, 2020 (prepublish).
[15] This paper was supported by a grant from Bidding Project of Research Institute for Foreign Languages and Cultures, Zhejiang Yuexiu University (Research on the Innovation Mechanism of Mass Media Language Under the Impact of Foreign Language and Culture, No. 2018WGYYWH05).

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.