Author(s)

Yu Lejie ¹

Affiliation(s)

¹ Shandong Vocational College of Science and Technology, Weifang City, Shandong Province, 261053, China

Corresponding Author

Yu Lejie

ABSTRACT

Analysing network marketing from the perspective of "network economy" requires grasping the constituent elements of "Internet celebrity economy". Starting from the existence of the economic system, it should first establish an orderly relationship between supply and demand. Based on the analysis of online marketing, the article puts forward an online marketing strategy from the perspective of "Internet celebrity economy", namely, rational selection of online marketing entities, provision of manufacturer information to facilitate promotion, and use of well-known platforms for marketing.

KEYWORDS

Internet celebrity economy, Internet marketing, Analysis, Strategy

CITE THIS PAPER

Yu Lejie, Analysis of Internet Marketing from the Perspective of "Internet Celebrity Economy". Advances in Vocational and Technical Education (2021) 3: 22-26. DOI: http://dx.doi.org/10.23977/avte.2021.030405.

REFERENCES

[1] Li Pingping, Hu Min, Qin Min, Luo Menghan(2019). Analysis of Internet celebrity marketing model and economic development trend of Internet celebrity in the self-media era [J]. China Business Forum, no.10, pp: 13-15.
[2] Xu Lan(2018). Research on the strategy of corporate marketing under the background of Internet celebrity economy[J]. Chinese Market, no.35, pp: 133-134.
[3] Kang Xinen, Zhong Sili(2020). Analysis of marketing innovation in the era of Internet celebrity economy [J]. Quality and Market, no.12, pp: 94-96.
[4] Wang Yesong(2020). "Agriculture, Rural Areas and Farmers" marketing strategy in the context of Internet celebrity economy[J]. Market Research, no.5, pp: 38-40.
[5] Wang Kaili(2020). Research on TikTok Internet celebrity economic marketing[J]. Market Weekly, no.2, pp: 95-96.

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