Author(s)

Liu Renrui ¹

Affiliation(s)

¹ Shandong Vocational College of Science and Technology, Weifang City, Shandong Province, 261053, China

Corresponding Author

Liu Renrui

ABSTRACT

This article clarifies the full necessity of promoting the reform of the e-commerce professional curriculum system with the core ideas of innovation and entrepreneurship, and analyses the many problems that the current e-commerce professional curriculum teaching system in higher vocational education is facing, such as the traditional curriculum model of subject status; The fixed curriculum arrangement that despises the theory and practice; the old curriculum teaching content; does not match the talent training model combined with engineering and so on. Combining the actual teaching situation of higher vocational students, highlight the importance of cultivating entrepreneurial and innovative talents, close to the e-commerce professional network marketing courses, explore the entrepreneurial guiding ideology courses under the new situation, not only learn the classics of higher vocational e-commerce innovation projects, at the same time, we need to find the law from the failure cases. There are many ways to succeed, but there are only a few conditions for failure. It provides some practical ideas and references for the innovation and entrepreneurship-oriented curriculum system reform of higher vocational e-commerce majors.

KEYWORDS

Innovation and entrepreneurship, E-commerce, Higher vocational education, Network marketing

CITE THIS PAPER

Liu Renrui, The Construction of e-Commerce Professional Course System Oriented by Innovation and Entrepreneurship Projects -Take Internet Marketing Course as an Example. Advances in Vocational and Technical Education (2021) 3: 17-21. DOI: http://dx.doi.org/10.23977/avte.2021.030404.

REFERENCES

[1] Li Xiaowei(2018). The construction of a higher vocational e-commerce professional curriculum system oriented by innovation and entrepreneurship projects-taking network marketing courses as an example [J]. Journal of Lianyungang Vocational and Technical College, vol.31, no.4, pp:  87-89+93.
[2] Liu Jinfeng(2017). Research on the construction of higher vocational curriculum system under the background of innovation and entrepreneurship education--taking e-commerce as an example [J]. Contemporary Education Forum, no.3.
[3] Li Can, Xu Zhengang(2017). On the construction of higher vocational curriculum system under the background of innovation and entrepreneurship education-taking e-commerce as an example [J]. Shang Qing, vol.000, no.45, pp: 172.
[4] Yun Mingmeng, Xing Weiping, Hu Yana(2017). Entrepreneurship-oriented high vocational e-commerce professional practice teaching system research-taking Zhangjiakou Vocational and Technical College as an example [J]. Journal of Zhangjiakou Vocational and Technical College, no.1.

Sponsors, Associates, and Links

---

• Advances in Educational Technology and Psychology
  
  
• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Adult and Higher Education