Author(s)

Ling Zhou ¹

Affiliation(s)

¹ Pingdingshan University, Pingdingshan, Henan Province, 467000, China

Corresponding Author

Ling Zhou

ABSTRACT

This paper discusses the connotation and characteristics of lexical ambiguity, and discusses the role of lexical ambiguity in advertising English with relevant cases. It is not only negative, but also brings some "the finishing touch to a painting". This paper will discuss the application of lexical ambiguity from three aspects: meaning, expression and application meaning.

KEYWORDS

Ambiguity of English vocabulary, Advertising application

CITE THIS PAPER

Ling Zhou. The Application of Lexical Ambiguity in Advertising English. Journal of Sociology and Ethnology (2021) 3: 79-82. DOI: http://dx.doi.org/10.23977/jsoce.2021.030715.

REFERENCES

[1] Li Jia. On the linguistic value of lexical ambiguity in advertising English and its translation methods [J]. Science Guide, 2014, 000 (004): 95-96.
[2] Zhang Ziting. On the application of ambiguity in advertising [J]. Extracurricular Reading, 2011, 000 (008): 11-12.
[3] Hao Yong. On the value of English lexical ambiguity [J]. Crazy English (Theoretical Edition), 2008 (4): 112-114.
[4] Wang Jing. Pragmatic value of lexical ambiguity in advertising English and its translation methods [J]. Journal of Hebei University of Technology: Social Science Edition, 2009 (01): 114-117.
[5] Ma Yongjun. English ambiguity and its application in advertising [J]. Ceramic Research and Vocational Education, 2004 (2): 37-40.

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