Author(s)

Ping He ¹, Guoyuan Li ¹

Affiliation(s)

¹ Tourism and Historical Culture College, Zhaoqing University, Zhaoqing 526061, Guangdong, China

Corresponding Author

ABSTRACT

With the boom in the tourism market, Chinese tourist cities are paying more and more attention to their own cultural brands, hoping to construct urban cultural brands with bright individuality through positioning. At present, most tourist cities in China are facing problems such as chaotic positioning, blind positioning, and outdated positioning. Based on a large amount of literature research, this article combs and prospects the literature on the theory of cultural brand positioning of tourism cities from the perspective of positioning theory.

KEYWORDS

CITE THIS PAPER

Ping He, Guoyuan Li. A Discussion to the Market Positioning of a Tourist City. Journal of Sociology and Ethnology (2021) 3: 50-53. DOI: http://dx.doi.org/10.23977/jsoce.2021.030709.

REFERENCES

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