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  4. Vol 3, Issue 7, 2021

Research on Consumption Behavior Preferences of Backpackers

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DOI: 10.23977/jsoce.2021.030707 | Downloads: 10 | Views: 1006

Author(s)

Ping He 1, Shanshan Liang 1

Affiliation(s)

1 Tourism and Historical Culture College, Zhaoqing University, Zhaoqing, 526061, Guangdong, China

Corresponding Author

Ping He

ABSTRACT

With the continuous improvement of China's per capita GDP, people have higher and higher requirements for the quality of life, and tourism has become a rigid demand for people's lives. As a new form of tourism in China, backpacking has been favored by people. More and more people are joining the backpacking tourism. Therefore, it is urgent to develop the backpacking tourism market. Therefore, an in-depth understanding of backpackers’ consumer behavior preferences will help promote the backpacking tourism market and even the development of the entire tourism industry. Based on the research results at home and abroad, this paper studies the backpacker's consumer behavior preferences. Taking tourism consumption behavior theory and travel career ladder theory as the theoretical basis, it deeply analyzes the behavior characteristics of backpackers in the three stages of tourism decision-making, tourism experience, and tourism feedback. According to the analysis results, some suggestions are provided for the development of the backpacking tourism market.

KEYWORDS

Backpackers, Backpacking, Tourism consumption behavior, Behavior characteristics

CITE THIS PAPER

Ping He, Shanshan Liang. Research on Consumption Behavior Preferences of Backpackers. Journal of Sociology and Ethnology (2021) 3: 32-36. DOI: http://dx.doi.org/10.23977/jsoce.2021.030707.

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