Author(s)

Li Wenyuan ¹

Affiliation(s)

¹ Wenzhou Polytechnic, Wenzhou, Zhejiang, 325003, China

Corresponding Author

Li Wenyuan

ABSTRACT

This article analyzes the current situation of cultural and creative apparel products in She nationality tourist areas and the changes in the current new consumption environment. And we rethink the design and promotion of cultural and creative apparel products in She nationality tourist areas. Based on the cultural characteristics of the She ethnic group, it explores operable and practical innovative design methods and develops cultural and creative apparel products with experience-based design concepts. While meeting the market demand under the new consumption environment, it also realizes the practical material attributes, pleasant experience, and spiritual attributes of cultural identity of the product. This research strives to provide more systematic theoretical support for the research on the design and promotion of cultural and creative apparel products in the She ethnic tourism area.

KEYWORDS

Experiential design, She nationality, Cultural identity, Spiritual appeal

CITE THIS PAPER

Li Wenyuan. A Study on the Development of Cultural Creative Clothing Products in the Tourist Area of the She Nationality. Art and Performance Letters (2021) 2: 55-59. DOI: http://dx.doi.org/10.23977/artpl.2021.020512.

REFERENCES

[1] Cui Mingjie(2017). Research on the Design of Museum Cultural and Creative Products Exhibition. Consumer Guide.
[2] Xiang Yong(2019). Forbidden City Cultural and Creative: Pioneer Experiment of Inheriting Excellent Traditional Culture . People's Forum. pp: 124-126.
[3] Gao Xiaoli(2016). “Inheritance of Phoenix Costume under the Background of Cultural Creative Industry”, Journal of Changchun University, vol.6.
[4] Luo Lan, Wu Chunqin(2017). Feel the intangible cultural heritage and experience the charm of cultural and creative products. Guizhou Ethnic News. vol.3, no.25.
[5] Pei Qiuju(2019). In-depth experience tour makes the museum no longer “cold”. vol.5.
[6] Song Yiwen, Li Xianan (2021), research on development, inheritance and promotion of intangible cultural heritage and tourism creative products [J], no.05, pp: 99-91.

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